financial excesses

INTERNATIONAL
number of true buyers was
up. Specifically this year we
have worked with REED to
ensure that those people attending
the show to sell
their wares to exhibitors
have had more barriers
placed in their way. Everybody
is paying for booth space,
we all want to do business
and don’t want our time
wasted with people selling
to us.
TW: Be that as it may, Melbourne
itself is enjoying solid
success with its MCVB.
At any rate, with its marketing
for Melbourne in fiscal
2008/2009 the Convention
+ Visitors Bureau notched
up record figures for the
fourth time in a row in
terms of the number of delegates
solicited and the incremental
economic bene-
fits generated. Can you reveal
the secret of the
MCVB’s success?
Chipchase: I am sure many
of my competitors would
love me to reveal the secret
of MCVB’s success however
I would say that there are
four cornerstones to our
success:
The MCEC – South East view
1. A very committed and professional
team who are focussed
on being the best.
2. The outstanding support
of the State Government,
City of Melbourne and the
Melbourne Convention and
Exhibition Centre.
3. The Culture of Innovation
fostered within our workplace.
MCVB has launched a
number of World First’s. We
love trying new ideas, we
are committed to constantly
reviewing ways of improving
our performance.
4. The wonderful product in
Melbourne, Victoria and