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PEOPLE<br />
Matthias Schultze (38) has taken office on May 1, 2010, as<br />
managing director of the GCB German Convention Bureau.<br />
The GCB supervisory board arrived at an unanimous decision<br />
to appoint Schultze to that position. Supervisory board<br />
members Petra Hedorfer und August Moderer commented<br />
that they know Matthias Schultze to be an internationally<br />
acknowledged expert in the convention and congress industry<br />
and that this standing and Schultze’s professional knowhow<br />
gained in the hotel and association industry made him a<br />
perfect candidate for filling the position as managing director.<br />
In his most recent position, Matthias Schultze was<br />
managing director of the company operating the World<br />
Conference Center Bonn, which consists of the former<br />
plenary hall of the German Bundestag and a nearby historic<br />
building. Matthias Schultze was also vice president of the<br />
European Association of Event Centers EVVC. The business<br />
administration graduate worked in a variety of positions in<br />
national and international hotel and congress management,<br />
among these also for Hilton International. In the past six<br />
years, Matthias Schultze was in charge of operations and<br />
marketing of the World Conference Center Bonn.<br />
Krista Florin (39) is the new director for<br />
global communication and brand marketing<br />
for Relais & Châteaux. In this capacity, she<br />
has been reporting to CEO Jacques-Olivier<br />
Chauvin since early April 2010. From the<br />
Paris headquarters, she will coordinate<br />
worldwide activities of the hotel and restaurant association<br />
in the fields of public relations, advertisement, and brand<br />
marketing. "Krista’s extensive experience in working with<br />
global premium brands will be an asset to increase the brand<br />
recognition of Relais & Châteaux", said CEO Jacques-Olivier<br />
Chauvin. Prior to 2010, Krista Florin held position in New York<br />
as director of communications for Sergio Rossi, one of the<br />
Gucci group brands. Before that, she was for more than ten<br />
years PR director for North and South America with Bulgari,<br />
in which function she was responsible for communication<br />
activities for expansion and product diversification of the<br />
brand. Krista Florin studied Romance languages<br />
and literature at the Colgate University in the state<br />
of New York and set off on her professional career<br />
at the French-American chamber of trade and commerce<br />
in New York City.<br />
Franziska Ullerich (28) has been Key Account<br />
Manager Tours & Groups for QGD Hotelmanagement<br />
in Frankfurt since late March of this year.<br />
OGD operates 21hotels all over Germany under the<br />
Holiday Inn, Best Western, and Queens brands.<br />
The qualified hotel expert was previously employed<br />
in the Maritim group sales department. In her<br />
new position as contact for bus and group travel<br />
tour operators, she reinforces the sales team headed<br />
by Matthias Dalchow. QGD Hotelmanagement<br />
generates a turnover in the range of EUR 120 million with<br />
more than one million guests staying in 4,400 rooms.<br />
Benoît Juillet (44) joined senior management of the hotel<br />
and restaurant association Relais & Châteaux in Paris as<br />
chief <strong>financial</strong> officer on March 1 of this year. He reports<br />
directly to president Jaume Tàpies and is responsible for<br />
administration and finances of the association and its ten<br />
subsidiaries in France and abroad. "Benoit Juillet’s expert<br />
knowledge of the <strong>financial</strong> management of an international<br />
network will be a huge asset for the further development of<br />
Relais & Châteaux", said Jaume Tàpies, International President<br />
of Relais & Châteaux. Benoît was chief <strong>financial</strong> officer<br />
with the Hermès subsidiary Hermès Parfume until the end<br />
of February of this year; he had initially joined that company<br />
in 1999 as director of administration and finance. Prior to that<br />
function, he had headed international controlling at the finance<br />
directorate of the holding company. He had initially<br />
joined the group in March 1993 as internal auditor of the<br />
most important French subsidiary Hermès Sellier.<br />
Petra Bielesch (41) is the new marketing director of Reed<br />
Exhibitions Deutschland GmbH. She succeeded Maren<br />
Mehlis to that position on March 1 of this year; Mehlis had<br />
joined Karlsruher Messe- und Kongress GmbH at the turn of<br />
the year. Hans-Joachim Erbel, managing director of Reed<br />
Exhibitions Deutschland GmbH, is convinced that Petra Bielesch<br />
is an expo and marketing expert with considerable<br />
experience who knows all the ropes in marketing, media<br />
planning, and media production in the expo and trade fair<br />
industry. This is underlined by the business management<br />
graduate’s career: almost 14 years of experience in the<br />
marketing and expo industry, most recently as head of the<br />
Igedo marketing department, are an impressive track record<br />
indeed. Her prior stations include the HINTE expo and marketing<br />
agency, at first in marketing and PR for HINTE Messeund<br />
Ausstellungs-GmbH and later as communications manager<br />
of HINTE Marketing & Media GmbH, before she finally<br />
joined Reed Exhibitions.<br />
82 2/2010