Full integrated annual report - African Bank - Investoreports

Our values
These are the basic beliefs and convictions that govern our behaviour and the manner in which we relate to
and interact with others, including our customers.
We pledge to live by these values
Courage
We must be prepared to do extraordinary things
with conviction and a big heart and be willing
to make diffi cult decisions and express our
views as and when required. As a pioneering
organisation, we will grow our business into new
areas and open markets where none existed
before.
Humility
Being humble about achievements, respectful
of competitors and worthy of followership. It
means we do not promote ourselves nor use “I”
to talk about our success or achievements.
Empathy
This means understanding our customers
and responding to them with sensitivity and
compassion. Doing all that we can to meet the
needs of all good-faith customers.
To do so we fi rst and foremost need to deal with
our own people with openness, empathy and
understanding in order to better support them
in the fulfi lment of their needs and their roles.
Stewardship
We acknowledge that we have been entrusted
by shareholders with key assets for which we
will have to give account and that we should
pass them on to the next generation in a better
state than we received them. Individuals should
take accountability for outcomes.
Passion
This means being wholly committed to what we
do and expending ourselves fully in pursuit of
our vision.
Team orientation
This means recognising that we can only
succeed if the team succeeds and therefore to
always work for the good of the team. It means
that no individual is bigger than the team and
the team is the unit of analysis.
Integrated report 2011 | African Bank Investments Limited
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