Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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LIST OF FIGURES<br />
Figure 1 – Lafferty et al.’s (2002) Dual Credibility Model………………………….14<br />
Figure 2 – Expected Findings………………………………………………………...20<br />
Figure 3 – Attractive Endorser 1 (Image 21 in Pretest)……………………………....35<br />
Figure 4 – Attractive Endorser 2 (Image 25 in Pretest)………………………………35<br />
Figure 5 – Unattractive Endorser 1 (Image 18 in Pretest)……………………………36<br />
Figure 6 – Unattractive Endorser 2 (Image 5 in Pretest) …………………………….36<br />
Figure 7 – Outcome Graph: Low Involvement – Endorser Credibility………………58<br />
Figure 8 – Outcome Graph: High Involvement – Endorser Credibility……………...58<br />
Figure 9 – Outcome Graph: Low Involvement – Endorser Trustworthiness…………61<br />
Figure 10 – Outcome Graph: High Involvement - Endorser Trustworthiness……….61<br />
Figure 11 – Outcome Graph: Low Involvement – Endorser Expertise………………64<br />
Figure 12 – Outcome Graph: High Involvement – Endorser Expertise……………..64<br />
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