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Briana Anderson - Cornell University

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Table 31<br />

63<br />

Means for Dependent Variable: Endorser Expertise<br />

Personal<br />

Involvement<br />

Mean Std. Error 95%<br />

Confidence<br />

Interval<br />

Endorser Company Lower<br />

Bound<br />

Upper<br />

Bound<br />

Low Unattractive Cosmetic 32.254 1.319 29.656 34.851<br />

Pharmaceutical 33.733 1.337 31.100 36.365<br />

Attractive Cosmetic 28.922 1.337 26.290 31.554<br />

Pharmaceutical 26.859 1.319 24.262 29.456<br />

High Unattractive Cosmetic 36.355 1.741 32.927 39.782<br />

Pharmaceutical 37.011 1.318 34.415 39.608<br />

Attractive Cosmetic 31.345 1.318 28.749 33.941<br />

Pharmaceutical 26.945 1.741 23.518 30.373<br />

Evaluated at covariates appeared in the model: SEX = .8088, DUMCLASS = .5074.

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