Briana Anderson - Cornell University

Pharmco Pharmaceuticals – Social Responsibility
Statement
79
“The Pharmco Foundation has committed $3 million over three
years, beginning in 2003, to support a highly targeted domestic
Breast Cancer grant making initiative called the Pharmco
Breast Cancer Research Initiative.
The initiative will support culturally appropriate prevention
programs such as breast exam techniques, targeting multicultural
communities in the United States as well as other
countries, in addition to providing funding to breast cancer
research entities.
The initiative is designed to help lower the following breast
cancer statistics:
• Every 3 minutes a woman in the United States is
diagnosed with breast cancer. In 2003, approximately
212,600 new cases of invasive breast cancer will be
diagnosed. Nearly 40,000 women will die from this
•
disease.
Breast cancer is the leading cancer among white and
African American women.
-- Sandra Jones, Human Resources
Manager, Pharmco Pharmaceuticals.
• Breast cancer incidence in women has increased from one
in 20 in 1960 to one in eight today.
Please answer the following the following questions related to the endorser for
the above company, on a scale of 1 to 10. (1 being this person does not represent
that adjective and 10 the person absolutely represents the adjective).
Unattractive 1 2 3 4 5 6 7 8 9 10 Attractive
Not Classy 1 2 3 4 5 6 7 8 9 10 Classy
Ugly 1 2 3 4 5 6 7 8 9 10 Beautiful
Plain 1 2 3 4 5 6 7 8 9 10 Elegant
Not Sexy 1 2 3 4 5 6 7 8 9 10 Sexy
Untrustworthy 1 2 3 4 5 6 7 8 9 10 Trustworthy
Undependable 1 2 3 4 5 6 7 8 9 10 Dependable
Dishonest 1 2 3 4 5 6 7 8 9 10 Honest
Unreliable 1 2 3 4 5 6 7 8 9 10 Reliable
Insincere 1 2 3 4 5 6 7 8 9 10 Sincere
Not expert 1 2 3 4 5 6 7 8 9 10 Expert
Not experienced 1 2 3 4 5 6 7 8 9 10 Experienced
Unknowledgeable 1 2 3 4 5 6 7 8 9 10 Knowledgeable
Unqualified 1 2 3 4 5 6 7 8 9 10 Qualified
Unskilled 1 2 3 4 5 6 7 8 9 10 Skilled