Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
59<br />
Tables 28 and 29 present the findings of a univariate ANOVA model with<br />
attractiveness, company type, and personal involvement as the fixed factors in which<br />
endorser trustworthiness is the dependent variable. Figures 9 and 10 present the<br />
outcome of the ANOVA in graph form.<br />
Table 28<br />
Univariate Analysis table for Dependent Variable Endorser Trustworthiness<br />
Source Type III<br />
Sum of<br />
Squares<br />
Degrees of<br />
Freedom<br />
Mean<br />
Square<br />
F Sig.<br />
Corrected Model 2033.092 9 225.899 3.807 .000<br />
Intercept 41646.121 1 41646.121 701.767 .000<br />
Gender .750 1 .750 .013 .911<br />
Class 277.101 1 277.101 4.669 .032<br />
Attractiveness 356.326 1 356.326 6.004 .015<br />
Company 1131.694 1 1131.694 19.070 .000<br />
Personal Involvement 71.795 1 71.795 1.210 .272<br />
Attractiveness * Company Type 4.308 1 4.308 .073 .788<br />
Attractiveness * Personal Involvement 1.311 1 1.311 .022 .882<br />
Company Type * Personal Involvement 5.116 1 5.116 .086 .769<br />
Attractiveness * Company Type * 2.006 1 2.006 .034 .854<br />
Personal Involvement<br />
Error 15548.307 262 59.345<br />
Total 298627.063 272<br />
Corrected Total 17581.399 271<br />
R Squared = .116 (Adjusted R Squared = .085)
Change language