Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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Table 19<br />
49<br />
Means for Dependent Variable: Endorser Expertise<br />
Mean<br />
Endorser<br />
Expertise<br />
Std.<br />
Error<br />
95%<br />
Confidence<br />
Interval<br />
Endorser Lower Upper<br />
Bound Bound<br />
Unattractive 34.684 .705 33.296 36.071<br />
Attractive 28.721 .705 27.333 30.108<br />
Evaluated at covariates appeared in the model: gender = .8088, Class= .5074.<br />
H2: Based on the Match-Up Effect, there should be an interaction between<br />
attractiveness and company type with endorser credibility. Specifically, the<br />
combination of an attractive endorser and beauty company should get a significantly<br />
higher rating of credibility than that of the combination of attractive endorser and the<br />
pharmaceutical company.