Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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62<br />
Tables 30 and 31 present the findings of a univariate ANOVA model with<br />
attractiveness, company type, and personal involvement as the fixed factors in which<br />
endorser expertise is the dependent variable. Figures 11 and 12 present the results of<br />
the ANOVA in graph form.<br />
Table 30<br />
Univariate Analysis table for Dependent Variable Endorser Expertise<br />
Source Type III<br />
Sum of<br />
Squares<br />
Degrees of<br />
Freedom<br />
Mean<br />
Square<br />
F Sig.<br />
Corrected Model 3694.893 9 410.544 6.267 .000<br />
Intercept 44123.471 1 44123.471 673.602 .000<br />
Gender 245.270 1 245.270 3.744 .054<br />
Class 118.293 1 118.293 1.806 .180<br />
Attractiveness 368.974 1 368.974 5.633 .018<br />
Company 2568.116 1 2568.116 39.206 .000<br />
Personal Involvement 75.207 1 75.207 1.148 .285<br />
Attractiveness * Company Type 95.304 1 95.304 1.455 .229<br />
Attractiveness * Personal Involvement 40.085 1 40.085 .612 .435<br />
Company Type * Personal Involvement 290.103 1 290.103 4.429 .036<br />
Attractiveness * Company Type * 8.769 1 8.769 .134 .715<br />
Personal Involvement<br />
Error 17161.986 262 65.504<br />
Total 294225.000 272<br />
Corrected Total 20856.879 271<br />
R Squared = .177 (Adjusted R Squared = .149)
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