Briana Anderson - Cornell University

Table 5
Attractiveness Pretest Results
Image#
Mean
Attractiveness
Mean
CEO
believability
34
Mean
bartender
believability
Mean
teacher
believability
Mean
HR mgr.
believability
18 3.24 5.62 1.62 6.29 5.90
5 3.52 2.90 2.43 7.52 6.43
19 3.71 2.67 4.71 7.05 4.57
4 3.81 3.76 2.62 7.10 6.24
9 4.38 3.48 5.19 4.76 5.67
17 4.48 4.10 1.90 6.48 6.48
14 4.62 4.38 2.24 6.86 6.38
6 4.67 4.71 2.71 6.57 6.90
3 4.71 4.67 2.62 6.90 7.48
13 4.71 5.90 1.81 6.24 6.52
7 4.90 3.48 6.19 5.24 5.52
11 4.95 3.57 3.19 7.10 6.33
12 5.00 4.86 2.86 5.81 7.19
16 5.29 5.10 2.43 5.71 7.10
27 5.48 4.31 3.97 6.84 6.15
1 5.62 5.10 2.57 7.00 7.48
24 5.81 6.43 2.62 5.62 6.71
20 5.95 6.19 1.90 6.52 7.19
8 6.10 6.52 4.86 5.86 6.67
15 6.10 6.48 3.00 4.48 6.52
26 6.10 5.90 3.43 5.90 6.86
2 6.52 6.81 4.10 3.62 6.05
10 6.57 6.67 2.38 6.24 6.48
22 7.19 1.95 8.14 5.65 4.50
23 7.19 3.43 6.86 5.05 5.33
21 8.33 5.55 4.38 5.65 6.35
25 8.86 3.86 6.10 5.33 6.19
Mean 5.47 4.73 3.54 6.07 6.34
Std.
Dev. 1.38 1.40 1.70 .97 .77
The following four figures present the images chosen to serve as the two attractive and
two unattractive endorser conditions in this study.