Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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Table 29<br />
60<br />
Means for Dependent Variable: Endorser Trustworthiness<br />
Personal<br />
Involvement<br />
Mean Std. Error 95%<br />
Confidence<br />
Interval<br />
Endorser Company Lower<br />
Bound<br />
Upper<br />
Bound<br />
Low Unattractive Cosmetic 33.658 1.256 31.186 36.130<br />
Pharmaceutical 32.848 1.273 30.343 35.354<br />
Attractive Cosmetic 29.308 1.273 26.802 31.813<br />
Pharmaceutical 28.289 1.256 25.817 30.762<br />
High Unattractive Cosmetic 35.790 1.657 32.528 39.052<br />
Pharmaceutical 35.057 1.255 32.586 37.528<br />
Attractive Cosmetic 32.320 1.255 29.849 34.791<br />
Pharmaceutical 30.654 1.657 27.392 33.916<br />
Evaluated at covariates appeared in the model: SEX = .8088, DUMCLASS = .5074.