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Briana Anderson - Cornell University

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Table 29<br />

60<br />

Means for Dependent Variable: Endorser Trustworthiness<br />

Personal<br />

Involvement<br />

Mean Std. Error 95%<br />

Confidence<br />

Interval<br />

Endorser Company Lower<br />

Bound<br />

Upper<br />

Bound<br />

Low Unattractive Cosmetic 33.658 1.256 31.186 36.130<br />

Pharmaceutical 32.848 1.273 30.343 35.354<br />

Attractive Cosmetic 29.308 1.273 26.802 31.813<br />

Pharmaceutical 28.289 1.256 25.817 30.762<br />

High Unattractive Cosmetic 35.790 1.657 32.528 39.052<br />

Pharmaceutical 35.057 1.255 32.586 37.528<br />

Attractive Cosmetic 32.320 1.255 29.849 34.791<br />

Pharmaceutical 30.654 1.657 27.392 33.916<br />

Evaluated at covariates appeared in the model: SEX = .8088, DUMCLASS = .5074.

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