Briana Anderson - Cornell University

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Table 14 44 Correlation of Objective and Perceived Attractiveness Variables Objective attractiveness Perceived attractiveness Objective Attractiveness Perceived Attractiveness Pearson Correlation 1.000 .678 Sig. (2-tailed) .000 N 272 272 Pearson Correlation .678 1.000 Sig. (2-tailed) .000 N 272 272 ** Correlation is significant at the 0.01 level (2-tailed).
Table 15 45 Correlation of Objective and Single Item Scale Attractiveness Objective attractiveness Perceived Attractiveness (1 item att. vs. unatt.) Objective Attractiveness 1 Item perceived attractiveness Pearson Correlation 1.000 .671 Sig. (2-tailed) .000 N 272 272 Pearson Correlation .671 1.000 Sig. (2-tailed) .000 N 272 272 ** Correlation is significant at the 0.01 level (2-tailed).
Page 1 and 2:
EFFECTS OF ENDORSER ATTRACTIVENESS
Page 3 and 4:
ABSTRACT Much research has been con
Page 5 and 6:
BIOGRAPHICAL SKETCH Born and raised
Page 7 and 8: This thesis is dedicated to my fami
Page 9 and 10: TABLE OF CONTENTS CHAPTER ONE - INT
Page 11 and 12: LIST OF FIGURES Figure 1 - Lafferty
Page 13 and 14: Table 22 - Means for Dependent Vari
Page 15 and 16: CHAPTER ONE INTRODUCTION Physical a
Page 17 and 18: CHAPTER TWO BACKGROUND & PURPOSE OF
Page 19 and 20: 5 they have received benefits from
Page 21 and 22: 7 A popular advertising vehicle is
Page 23 and 24: Explaining the Attractiveness-Credi
Page 25 and 26: • Attractive people are more pers
Page 27 and 28: 13 In a related study, Lafferty and
Page 29 and 30: Role of Cognitive “Involvement”
Page 31 and 32: CHAPTER THREE EXPECTATIONS Past res
Page 33 and 34: 19 such as a cosmetics or clothing
Page 35 and 36: 21 • H1b: Based on the same set o
Page 37 and 38: source credibility). Each person vi
Page 39 and 40: Table 2 Survey Versions Version 1st
Page 41 and 42: Dependent Variables: Corporate Cred
Page 43 and 44: Table 3 29 Ohanian’s (1990) Endor
Page 45 and 46: Control Variable 31 To measure pers
Page 47 and 48: CHAPTE FIVE RESULTS Pretest Results
Page 49 and 50: 35 Figure 3 - Attractive Endorser 1
Page 51 and 52: 37 Demographic and Involvement Freq
Page 53 and 54: 39 Reliability of the endorser attr
Page 55 and 56: 41 Additionally, three separate mea
Page 57: Table 13 43 Reliability for Summed
Page 61 and 62: H1a: Overall, the physical attracti
Page 63 and 64: Table 19 49 Means for Dependent Var
Page 65 and 66: 51 illustrates that the findings ar
Page 67 and 68: cosmetics company. It is important
Page 69 and 70: 55 H3: In a high involvement condit
Page 73 and 74: 59 Tables 28 and 29 present the fin
Page 75 and 76: Mean Score 38 36 34 32 30 28 26 24
Page 79 and 80: Limitations CHAPTER SIX CONCLUSION
Page 81 and 82: confounding variables in this study
Page 83 and 84: 69 study. These hypotheses predicte
Page 85 and 86: marketing, a person’s attractiven
Page 87 and 88: APPENDIX A SURVEY INSTRUMENT Who I
Page 89 and 90: Please answer whether you agree or
Page 91 and 92: 77 Please answer whether you agree
Page 93 and 94: Pharmco Pharmaceuticals - Social Re
Page 95 and 96: REFERENCES Ashmore, R.D., Solomon,
Page 97 and 98: Ledingham, J.A. & Brunig, S.D. (200
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Briana Anderson - Cornell University

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