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Briana Anderson - Cornell University

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Mean Score<br />

38<br />

36<br />

34<br />

32<br />

30<br />

28<br />

26<br />

24<br />

22<br />

64<br />

Low Involvement Endorser Expertise<br />

Unattractive Attractive<br />

Unattractive/Attractive<br />

Cosmetic<br />

Pharmceutical<br />

Linear<br />

(Pharmceutical)<br />

Linear (Cosmetic)<br />

Figure 11 – Outcome Graph: Low Involvement – Endorser Expertise<br />

Mean Score<br />

38<br />

36<br />

34<br />

32<br />

30<br />

28<br />

26<br />

24<br />

22<br />

High Involvement Endorser Expertise<br />

Unattractive Attractive<br />

Unattractive/Attractive<br />

Cosmetic<br />

Pharmceutical<br />

Linear<br />

(Pharmceutical)<br />

Linear (Cosmetic)<br />

Figure 12 – Outcome Graph: High Involvement – Endorser Expertise

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