Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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Mean Score<br />
68<br />
66<br />
64<br />
62<br />
60<br />
58<br />
56<br />
54<br />
52<br />
50<br />
58<br />
Low Involvement Endorser Credibility<br />
Unattractive Attractive<br />
Unattractive/Attractive<br />
Cosmetic<br />
Pharmceutical<br />
Linear<br />
(Pharmceutical)<br />
Linear (Cosmetic)<br />
Figure 7 – Outcome Graph: Low Involvement - Endorser Credibility<br />
Mean Score<br />
75<br />
73<br />
71<br />
69<br />
67<br />
65<br />
63<br />
61<br />
59<br />
57<br />
55<br />
High Involvement Endorser Credibility<br />
Unattractive Attractive<br />
Unattractive/Attractive<br />
Cosmetic<br />
Pharmceutical<br />
Linear (Pharmceutical)<br />
Linear (Cosmetic)<br />
Figure 8 – Outcome Graph: High Involvement – Endorser Credibility
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