Briana Anderson - Cornell University
Briana Anderson - Cornell University
Briana Anderson - Cornell University
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Table 22 – Means for Dependent Variable: Endorser Trustworthiness with Fixed<br />
Factors Attractiveness and Company Type…………………………………………..52<br />
Table 23 – Univariate Analysis table for Dependent Variable Endorser Expertise….53<br />
Table 24 – Means for Dependent Variable: Endorser Expertise……………………..54<br />
Table 25 – Means for Dependent Variable: Endorser Expertise with Attractiveness and<br />
Company Type Variables……………………………………………………………..54<br />
Table 26 – Univariate Analysis table for Dependent Variable Endorser Credibility...56<br />
Table 27 – Means for Dependent Variable: Endorser Credibility……………………57<br />
Table 28 – Univariate Analysis table for Dependent Variable Endorser<br />
Trustworthiness……………………………………………………………………….59<br />
Table 29 – Means for Dependent Variable: Endorser Trustworthiness………………60<br />
Table 30 – Univariate Analysis table for Dependent Variable Endorser Expertise….62<br />
Table 31 – Means for Dependent Variable: Endorser Expertise……………….……63<br />
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