The Stakeholder Engagement Manual Volume 2 - AccountAbility

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Introduction PRINCIPLES AND STANDARDS FOR STAKEHOLDER ENGAGEMENT Th ere are a range of frameworks, standards and codes, which organisations can draw on to provide guidance for the process of stakeholder engagement and which aim to improve the sustainability performance of the organisation. Th ese include the GRI Sustainability Reporting Guidelines (on reporting), SA8000 (on labour standards compliance), the AA1000 Series (on systematic accountability, including engagement), and the EFQM Excellence Model (on quality management). At the national level various bodies have issued guidance and standards on social responsibility, for example the SD21000 in France, SIGMA in the UK, AS8003 in Australia and Standard SI 10000 in Israel. At an international level, these will be complemented by the current ISO process to develop international guidance on social responsibility, in which stakeholder engagement will feature prominently. Th ere are also a number of useful resources from organisations including Th e World Business Council for Sustainable Development, Business for Social Responsibility, CSR Europe, Th e Future 500 Initiative, the UK Environment Council, the South African Calabash Project, the Brazilian Instituto Ethos, the Indian Development Alternatives Group and the International Association for Public Participation. Such sources of guidance are highlighted throughout the handbook, wherever relevant and also in the resource list in Annex 1. Th e achievement of procedural quality in stakeholder engagement does not necessarily translate to a connection with the company’s core business activities or material issues. While many standards, frameworks and sources of practical guidance (including those from the fi elds of public and civil society participation) can help to measure and achieve such procedural quality, many of them provide less guidance on identifying and addressing the specifi c, important issues for each individual business. Th e AA1000 Series, especially the AA1000 Stakeholder Engagement Standard Exposure Draft provides guidance in how to use stakeholder engagement to deal with issues of material signifi cance to the business and its stakeholders, and how to align stakeholder engagement with an organisation’s core strategy. Th erefore it is used as the framework for this handbook. Th e AA1000 2 Series guides organisations in establishing systematic accountability processes that involve stakeholders in the generation of strategies, policies and programmes as well as associated indicators, targets and communication systems, which eff ectively guide decisions, activities and overall organisational performance. Th e AA1000 Framework is organised around the overarching principle of ‘inclusivity’. “Striving for inclusivity means that an organisation is committed to refl ect, at all stages of a process, the views and needs of all Stakeholder groups. Stakeholder views are obtained through an engagement process that allows them to be expressed without fear or restriction. Inclusivity requires the consideration of ‘voiceless’ stakeholders including future generations and the environment”. 2 The A11000 Series includes the AA1000 Assurance Standard, as well as the AA1000 Stakeholder Engagement Standard. Stakeholder engagement is central to all components of the AA1000 series.
Inclusivity can be achieved by adherence to the following three principles: Materiality: requires knowing what concerns and is important to you and your stakeholders. Completeness: requires understanding and management of material impacts and associated stakeholder views, needs, and performance perceptions and expectations. Responsiveness: requires coherently responding to stakeholders' and the organisation's material issues. THE ACCOUNTABILITY COMMITMENT AND PRINCIPLES The Accountability Commitment 'Inclusivity' "acknowledging stakeholders right to be heard, and accounting for one's actions to stakeholders" Principles Hear that Materiality means: The organisation identifi Completeness es and addresses the most signifi cant Responsiveness impacts related to it's business operations and the stratergy, as well as the stakeholders that organisation identifi es and sddresses the stakeholders with signifi cant potential to infl uence the organisation. "Knowing what is important "Understanding your impact "Demonstraiting adequate to you and stakeholders" & what people think of you" response" Th ese principles are not unique to the AA1000 Series and will need to be integrated with your own language and existing frameworks. For example, Altria developed their stakeholder engagement process on the basis of these principles, but defi ned their own principles for stakeholder engagement under the headings involvement, candor, relevance, learning and action. Th e Global Reporting Initiative’s Sustainability Reporting Guidelines also use the principle of “inclusiveness” as a key one in forming the framework of a sustainability report, referring to the systematic engagement of stakeholders in sustainability report development and improvement. Th e GRI defi nes the principle of “completeness” diff erently, applied in the context of reporting, to refer to the scope (in terms of time, issues and organisational entities covered) of what is included in a report. Th is can again be linked with the abovelisted principles applied in the context of stakeholder engagement, namely the challenge to engage with stakeholders on an agenda that is clearly demarcated in terms of time frame, issues and operational entities covered. THE PRACTITIONER'S HANDBOOK ON STAKEHOLDER ENGAGEMENT | 15
Page 1: VOLUME 2
Page 4 and 5: Forewords Foreword by AccountAbilit
Page 6 and 7: Contents WELCOME STAGE 1 STAGE 2 ST
Page 8 and 9: Introduction OPENING NOTE Backgroun
Page 10 and 11: Introduction WHY ENGAGE? Th e past
Page 12 and 13: Introduction WHAT IS IN THIS HANDBO
Page 14 and 15: Forwards Introduction HOW TO USE TH
Page 18 and 19: Introduction PRINCIPLES AND STANDAR
Page 20 and 21: Introduction PROCESS SUMMARY STAGE
Page 22 and 23: Introduction BEFORE YOU START Befor
Page 24 and 25: Think Strategically STAGE 1 PURPOSE
Page 26 and 27: STAGE 1 Th e process outlined in th
Page 28 and 29: STAGE 1 SUGGESTED METHODOLOGY M1: M
Page 30 and 31: Camelot's Eight Stakeholder Groups
Page 32 and 33: New obligations Public Scrutiny New
Page 34 and 35: Awareness and Preparedness for Emer
Page 36 and 37: STAGE 1 • Identify Strategic Enga
Page 38 and 39: P3: IDENTIFYING ISSUES A B C D E ST
Page 40 and 41: ‘What we know’ ‘What they tel
Page 42 and 43: STAGE 1 THINGS TO CONSIDER This is
Page 44 and 45: Latent Emerging The Four Stages of
Page 46 and 47: Stakeholder dependence on the organ
Page 48 and 49: High impact stakeholder groups are
Page 50 and 51: KEY PRIORITIES Sales, players and w
Page 52 and 53: STAGE 2 Take time to analyse and pl
Page 54 and 55: Analyse and Plan PRINCIPLES Th e ke
Page 56 and 57: Analyse and Plan P5: REVIEWING YOUR
Page 58 and 59: Analyse and Plan P5: REVIEWING YOUR
Page 60 and 61: Analyse and Plan P6: LEARNING FROM
Page 62 and 63: Analyse and Plan P6: LEARNING FROM
Page 64 and 65: Analyse and Plan P7: ASSESSING YOUR
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Analyse and Plan P7: ASSESSING YOUR
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Analyse and Plan P7: ASSESSING YOUR
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Analyse and Plan P8: UNDERSTANDING
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Analyse and Plan P9: CHECKING FOR R
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Analyse and Plan P9: CHECKING FOR R
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Analyse and Plan P10: CREATING AN I
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STAGE 3 Maintain and strengthen the
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Strengthen Capacities for Engagemen
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Engage with your stakeholders in wa
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How this Stage relates to the other
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Level Remain Passive Monitor Inform
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STAGE 4 • Use the table, as well
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Telephone Hotlines (continued) One-
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STAGE 4 Involving Stakeholders in I
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Stakeholder Advisory or Assurance P
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12 Offi ce of Consumer Affairs “V
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Name Common Facilitation Techniques
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STAGE 4 Outcomes and process planni
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British American Tobacco Uses Indep
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STAGE 4 Article 13's Method of Asse
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STAGE 4 REVIEW STAGE 4 By the end o
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Take action and review the engageme
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P16: CREATING A PLAN FOR ACTION STA
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Strategic Objective STAGE 5 THINGS
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Camelot's Performance Reporting STA
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BAT's Reporting on Stakeholder Dial
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STAGE 5 SUGGESTED METHODOLOGY M17:
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Thinking about Assurance (continued
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Engagement Process SUMMARY TEMPLATE
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ANNEX
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Annex JARGON BUSTER JARGON BUSTER 1
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Annex FURTHER RESOURCES & BIBLIOGRA
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Annex Interact Network: Framework f
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Annex FURTHER ACKNOWLEDGEMENTS In a
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Annex ACCOUNTABILITY AccountAbility
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Annex STAKEHOLDER RESEARCH ASSOCIAT
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The Stakeholder Engagement Manual Volume 2 - AccountAbility

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