The Stakeholder Engagement Manual Volume 2 - AccountAbility
The Stakeholder Engagement Manual Volume 2 - AccountAbility
The Stakeholder Engagement Manual Volume 2 - AccountAbility
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Analyse and Plan<br />
STAGE 2<br />
PURPOSE<br />
Th e aim of this Stage is to collect information and develop a plan of action<br />
based on your strategic engagement priorities and current abilities.<br />
Th ere is always an element of ‘learning on the job’ and opportunism with<br />
stakeholder engagement. Companies often start engaging with stakeholders they<br />
already know well, and then start talking to others outside of their traditional<br />
comfort zone. Others start by responding to a particular crisis or opportunity.<br />
Th e stakeholder engagement process itself is a learning cycle as both the company<br />
and its stakeholders learn more about each other’s motivations, ways of working<br />
and spheres of infl uence.<br />
However, this does not mean that stakeholder engagement cannot and should<br />
not be planned in the same way that other business activities are planned.<br />
Without good planning stakeholder engagement processes are unlikely to<br />
deliver where it counts for the business. Instead it may end in disappointment,<br />
recriminations and damaged relationships with the people that you have already<br />
recognised as essential to your organisation’s success<br />
THE PRACTITIONER'S HANDBOOK ON STAKEHOLDER ENGAGEMENT | 49
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