The Stakeholder Engagement Manual Volume 2 - AccountAbility

Analyse and Plan
PRINCIPLES
Th e key principles that this Stage intends to deliver on are materiality
and completeness.
'Inclusivity'
"Considering the stakeholders' interests in organisational decision making'"
Materiality
Principles
Completeness
Responsiveness
Means here: Collecting and analysing further information from within and outside of the
organisation to enable the business to make an informed decision on what the material issues
and stakeholder are, and these can be addressed adequately.
PROCESS
Th e actions and tools outlined in this Stage take you through four linked
questions to help develop a plan of action for engagement based on a clear
understanding of the expectation gaps between your organisation, its
stakeholders and peers as well as the changes and resources that might be
necessary to close these gaps.
Th is will help you to develop a strategically aligned, resource-effi cient approach
to engagement and to initiate the process of internal learning and engagement of
key departments and individuals needed to make stakeholder engagement more
than just talk.
You will want to develop a clear idea of:
• How the issues that you have prioritised so far are currently managed within
your organisation;
• How you are currently engaging with stakeholders on these issues;
• What others are doing, and with whom you could collaborate;
• What you can and want to do about the specifi c issues;
• Which specifi c stakeholder representatives you want to engage with, and
what they expect.
Th is Stage is outlined in fi ve steps that can be used as a process for collecting the
information you need for successful stakeholder engagement. But the individual
elements and associated tools can also be used within your existing management
and planning processes where stakeholder engagement is seen as an integral part
of achieving discrete business objectives.