The Stakeholder Engagement Manual Volume 2 - AccountAbility

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Analyse and Plan P8: UNDERSTANDING AND LEARNING ABOUT STAKEHOLDERS AND THEIR REPRESENTATIVES Based on the completed templates consider the advantages and disadvantages of each of the assessed stakeholder representative and create a prioritised list of representatives that you would like to engage with on specifi c issues. You may decide that you would like to engage with several representatives on a specifi c issue. Th is is very recommendable if there is no single legitimate representative for the stakeholder group (a common occurrence!), engaging with several representatives will then provide more ‘balance’ and contribute to the completeness of your response. THINGS TO CONSIDER This Template draws its contents from this step, the previously described step where you assessed your current engagements, and on further knowledge that you gain throughout the engagement process. Th erefore, it is important that you do not need to fi ll in the whole Template right from the start. Th e Template should be considered as a ‘living’ document’, used for capturing your growing and changing experience with and knowledge of stakeholders throughout the engagement history. You may only know enough to fi ll in some cells once you have gone through a full engagement cycle with a stakeholder. Continuously double check your answers with others – people within and outside of the organisation that have experience with these representatives. Some of the aspects you can also check directly with the stakeholders. Be aware that the Template suggested here is only one possible way of compiling this information. You may want to simplify it or add some rows. An alternative approach you could adopt is to use the table on p26, with a third column, as a means of compiling information about your stakeholders.
SUMMARY TEMPLATE T8: STAKEHOLDER PROFILE* Stakeholder Profi le Last Updated: Stakeholder group: Primary subject / issue of engagement with this group Stakeholder Objective Preferred level of engagement with this group Stakeholder group representative Specifi c representative / representing organisation Internal contact person Stakeholder’s general view on the issue Expectations towards the business regarding the issue Engagement history & current highest level of and approaches to engagement Stakeholders’ usual or preferred highest level of and approaches to engagement Stakeholder’s sources of funding Relationships/confl icts with other stakeholders Knowledge of the issue Legitimacy or perceived legitimacy Willingness to engage Actual and/or potential impacts of stakeholder on business – associated risks and opportunities [fi ll in if you are already engaging] Leading Opinion Good Knowledge Medium Knowledge Lacking Knowledge No Knowledge Give details:_____________________________________ High Legitimacy Limited Legitimacy Low Legitimacy No Legitimacy Give details:_____________________________________ Confl ict between perceived and actual legitimacy Give details:________________________________ Willing Moderately interested but friendly Uninterested Hostile Positive impacts / Opportunities: Negative impacts / Risks: Scale at which they operate Global Regional National Subnational Local Give details:___________________________________ Cultural issues to consider Practical issues to consider (e.g the stakeholder’s ability to engage given resources, staff, etc.) (see also Stage 3) Is it necessary to engage with this stakeholder? Other Comments *electronic version downloadable at www.accountability.org.uk STAGE 2 THE PRACTITIONER'S HANDBOOK ON STAKEHOLDER ENGAGEMENT | 69
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VOLUME 2
Page 4 and 5:
Forewords Foreword by AccountAbilit
Page 6 and 7:
Contents WELCOME STAGE 1 STAGE 2 ST
Page 8 and 9:
Introduction OPENING NOTE Backgroun
Page 10 and 11:
Introduction WHY ENGAGE? Th e past
Page 12 and 13:
Introduction WHAT IS IN THIS HANDBO
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Forwards Introduction HOW TO USE TH
Page 16 and 17:
Introduction PRINCIPLES AND STANDAR
Page 18 and 19:
Introduction PRINCIPLES AND STANDAR
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Introduction PROCESS SUMMARY STAGE
Page 22 and 23: Introduction BEFORE YOU START Befor
Page 24 and 25: Think Strategically STAGE 1 PURPOSE
Page 26 and 27: STAGE 1 Th e process outlined in th
Page 28 and 29: STAGE 1 SUGGESTED METHODOLOGY M1: M
Page 30 and 31: Camelot's Eight Stakeholder Groups
Page 32 and 33: New obligations Public Scrutiny New
Page 34 and 35: Awareness and Preparedness for Emer
Page 36 and 37: STAGE 1 • Identify Strategic Enga
Page 38 and 39: P3: IDENTIFYING ISSUES A B C D E ST
Page 40 and 41: ‘What we know’ ‘What they tel
Page 42 and 43: STAGE 1 THINGS TO CONSIDER This is
Page 44 and 45: Latent Emerging The Four Stages of
Page 46 and 47: Stakeholder dependence on the organ
Page 48 and 49: High impact stakeholder groups are
Page 50 and 51: KEY PRIORITIES Sales, players and w
Page 52 and 53: STAGE 2 Take time to analyse and pl
Page 54 and 55: Analyse and Plan PRINCIPLES Th e ke
Page 56 and 57: Analyse and Plan P5: REVIEWING YOUR
Page 58 and 59: Analyse and Plan P5: REVIEWING YOUR
Page 60 and 61: Analyse and Plan P6: LEARNING FROM
Page 62 and 63: Analyse and Plan P6: LEARNING FROM
Page 64 and 65: Analyse and Plan P7: ASSESSING YOUR
Page 70 and 71: Analyse and Plan P8: UNDERSTANDING
Page 74 and 75: Analyse and Plan P8: UNDERSTANDING
Page 76 and 77: Analyse and Plan P9: CHECKING FOR R
Page 78 and 79: Analyse and Plan P9: CHECKING FOR R
Page 80 and 81: Analyse and Plan P10: CREATING AN I
Page 83 and 84: STAGE 3 Maintain and strengthen the
Page 85 and 86: Strengthen Capacities for Engagemen
Page 99 and 100: Engage with your stakeholders in wa
Page 101 and 102: How this Stage relates to the other
Page 103 and 104: Level Remain Passive Monitor Inform
Page 105 and 106: STAGE 4 • Use the table, as well
Page 107 and 108: Telephone Hotlines (continued) One-
Page 109 and 110: STAGE 4 Involving Stakeholders in I
Page 111 and 112: Stakeholder Advisory or Assurance P
Page 113 and 114: 12 Offi ce of Consumer Affairs “V
Page 115 and 116: Name Common Facilitation Techniques
Page 117 and 118: STAGE 4 Outcomes and process planni
Page 119 and 120: British American Tobacco Uses Indep
Page 121 and 122: STAGE 4 Article 13's Method of Asse
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STAGE 4 REVIEW STAGE 4 By the end o
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Take action and review the engageme
Page 128 and 129:
P16: CREATING A PLAN FOR ACTION STA
Page 130 and 131:
Strategic Objective STAGE 5 THINGS
Page 132 and 133:
Camelot's Performance Reporting STA
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BAT's Reporting on Stakeholder Dial
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STAGE 5 SUGGESTED METHODOLOGY M17:
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Thinking about Assurance (continued
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Engagement Process SUMMARY TEMPLATE
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ANNEX
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Annex JARGON BUSTER JARGON BUSTER 1
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Annex FURTHER RESOURCES & BIBLIOGRA
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Annex Interact Network: Framework f
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Annex FURTHER ACKNOWLEDGEMENTS In a
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Annex ACCOUNTABILITY AccountAbility
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Annex STAKEHOLDER RESEARCH ASSOCIAT
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The Stakeholder Engagement Manual Volume 2 - AccountAbility

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