Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 103<br />
Designer Awards<br />
The national and international perception of <strong>Danish</strong> fashion as a successful industry<br />
with new talents ever emerging is partly due to the efforts to promote talented <strong>Danish</strong><br />
designers by awarding and nesting up-and-coming designers.<br />
In 1985, weekly fashion magazine Alt for Damerne was the first to launch an annual<br />
design award. Since then, the fashion business has celebrated itself with numerous<br />
design awards communicating an image of <strong>Danish</strong> fashion as constantly on the<br />
move, innovative, and made by real people for real people.<br />
The design awards have been picked up by the media as a good story, and with a<br />
range of award shows every year, the design awards play an important part on the<br />
self-perception of <strong>Danish</strong> fashion today. The most important awards are presented<br />
below.<br />
Guldknappen<br />
Guldknappen (the golden button) was the first <strong>Danish</strong> design award launched by Alt<br />
for Damerne fashion magazine in 1985. Designers such as Munthe plus Simonsen,<br />
Susanne Rützou, Malene Birger, Trine Skoller, and many more have been awarded<br />
with Guldknappen for unique and characteristic and at the same time affordable and<br />
functional contribution to <strong>Danish</strong> fashion design.<br />
Den Gyldne Pelsnål<br />
Den Gyldne Pelsnål (the golden fur pin) is one of Denmark’s most prestigious design<br />
awards, giving young designers a unique opportunity to present their ideas on<br />
contemporary fur design. Every year, five designers are selected to create their<br />
individual fur design within just 48 hours. The designers have complete freedom of<br />
choice in their choice of materials and shape as long as fur constitutes the main<br />
element of the design. Den Gyldne Pelsnål was launched by the <strong>Danish</strong> fur industry<br />
in 1999 in a desire to work closer and more proactively with the fashion industry in<br />
promoting up-and-coming <strong>Danish</strong> design as well as <strong>Danish</strong> fur. The result of the<br />
designers’ work and the winner of the award are presented at a large-scale fashion<br />
show.<br />
Ginen<br />
Ginen (the dressmaker’s dummy) was launched by fashion magazine IN in 2001. It<br />
honors talented and innovative Nordic designers showing creative and artistic<br />
interpretations of current trends. It is crucial that the design is original and functional<br />
at the same time.
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