Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 34<br />
Haute<br />
couture<br />
True luxury brands<br />
Luxury innovation designdriven<br />
luxury brands<br />
Accessible/affordable innovationdesign<br />
driven luxury brands<br />
Cross over labels with unclear profile as<br />
innovation or trend driven<br />
Trend-driven commercial brands<br />
Price-focused labels or brands<br />
12. <strong>Danish</strong> <strong>Fashion</strong> Fragmented in the Marketplace<br />
<strong>Danish</strong> design and fashion businesses are to a great extent concentrated<br />
geographically around the large towns and cities. Consequently, it is a challenge for<br />
many businesses outside these urban centers to engage in permanent partnerships,<br />
cooperations, or other strategic alliances.<br />
The Copenhagen/Jutland geographical split up between the two main sectors in<br />
<strong>Danish</strong> fashion is a symbolic manifestation of the diversity of the business. The<br />
different types of companies often work within different spheres of business and trade<br />
organizations. This goes for the biannual fashion fairs as well. As a rule, the<br />
innovation-driven companies expose at CPH Vision or Gallery and the trend-driven<br />
companies prefer CIFF.<br />
The development has led to a divided and separated fashion industry. The industry<br />
exists around to main areas; in Jutland the industry exists mainly around the center<br />
of Jutland and the cities of Herning, Ikast, and Brande while the other great part of<br />
the industry is concentrated around Copenhagen.
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