Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DANISH FASHION GOING GLOBAL 57<br />
18. Capital<br />
18.1. Available capital<br />
Entries are as described fairly easy in the fashion industry; unfortunately, exits have<br />
become even easier than entries after the global recession.<br />
As a general rule fashion has a very complex value chain. Due to the delivery<br />
structure, fashion generally requires liquidity to bridge the gap between payments to<br />
the suppliers and payments from the customers. With growth this gap becomes even<br />
bigger. For successful start-up companies the consequence may be that they fold up<br />
due to liquidity issues before they get to celebrating their growth success.<br />
The banks have introduced a very conservative approach to fashion financing and<br />
are only exceptionally prepared to risk/invest more in fashion than the working capital<br />
to finance the gap between payments to the suppliers and payments from the<br />
customers. Unless the company can produce a healthy balance sheet with sufficient<br />
equity or other collaterals, the banks today are usually unwilling to support the case.<br />
Today capital is scarce and cash is king; the same goes in the fashion industry.<br />
In 2007 and 2008 the focus from the labels were financing growth and a professional<br />
board.<br />
The only way to attract capital today is through presentation of a well-documented<br />
business case.<br />
In 2011, as a financial case, and with the issues described under brand platform, it is<br />
usually next to impossible to calculate a proper return rate on only one single label if<br />
it is small or medium sized.<br />
In 2011 and ahead the labels will look for financing of an industrial platform and<br />
professionalization of the platform. While they are calling various investors the<br />
markets might catch up with a consolidation.<br />
The private equity funds will not be the ones leading the transformation and the<br />
banks will certainly not. The private investors have burned their fingers big time<br />
helping the small and medium labels meet many challenges on their way from Tier 4<br />
to Tier 1. Corporate venture capital (such as IC Companys investing in another<br />
brand) has not been in fashion for many years.<br />
Therefore, we it will mainly be the industry itself which will initiate the consolidation.