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Danish Fashion Going Global - Spandet And Partners

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DANISH FASHION GOING GLOBAL 57<br />

18. Capital<br />

18.1. Available capital<br />

Entries are as described fairly easy in the fashion industry; unfortunately, exits have<br />

become even easier than entries after the global recession.<br />

As a general rule fashion has a very complex value chain. Due to the delivery<br />

structure, fashion generally requires liquidity to bridge the gap between payments to<br />

the suppliers and payments from the customers. With growth this gap becomes even<br />

bigger. For successful start-up companies the consequence may be that they fold up<br />

due to liquidity issues before they get to celebrating their growth success.<br />

The banks have introduced a very conservative approach to fashion financing and<br />

are only exceptionally prepared to risk/invest more in fashion than the working capital<br />

to finance the gap between payments to the suppliers and payments from the<br />

customers. Unless the company can produce a healthy balance sheet with sufficient<br />

equity or other collaterals, the banks today are usually unwilling to support the case.<br />

Today capital is scarce and cash is king; the same goes in the fashion industry.<br />

In 2007 and 2008 the focus from the labels were financing growth and a professional<br />

board.<br />

The only way to attract capital today is through presentation of a well-documented<br />

business case.<br />

In 2011, as a financial case, and with the issues described under brand platform, it is<br />

usually next to impossible to calculate a proper return rate on only one single label if<br />

it is small or medium sized.<br />

In 2011 and ahead the labels will look for financing of an industrial platform and<br />

professionalization of the platform. While they are calling various investors the<br />

markets might catch up with a consolidation.<br />

The private equity funds will not be the ones leading the transformation and the<br />

banks will certainly not. The private investors have burned their fingers big time<br />

helping the small and medium labels meet many challenges on their way from Tier 4<br />

to Tier 1. Corporate venture capital (such as IC Companys investing in another<br />

brand) has not been in fashion for many years.<br />

Therefore, we it will mainly be the industry itself which will initiate the consolidation.

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