Danish Fashion Going Global - Spandet And Partners

DANISH FASHION GOING GLOBAL 76
Danish Fashion Fairs 2011
Copenhagen International Fashion Fair CIFF
Copenhagen International Fashion Fair (CIFF) was established in 1993.
CIFF considers itself as Europe’s leading fashion fair with the main target group
being the (international) trend-driven labels. It comprises clothing, footwear,
underwear, bijouterie, and kids’ wear. CIFF includes a fashion fair for kids’ fashion:
CIFF Kids.
CIFF takes place in Bella Center in Copenhagen, next to Copenhagen Airport, and is
easily accessible for foreign buyers and customers from Jutland arriving by plane or
train.
CPH Vision
Caused by lack of competition CIFF had not developed its concept; and in 1998 Jan
Carlsen, a former CIFF employee, established a new and competing fair: CPH
Vision, which started a rivalry between Jan Carlsen and CIFF.
CPH Vision concentrated on the trendsetting Scandinavian fashion with more focus
on design. CPH Vision soon established itself as the unofficial but important part of
CIFF and as the place to spot the new and upcoming designers.
CPH Vision is located at Øksnehallen, in the heart of the vibrant old meat district in
the center of Copenhagen. With an area of 5000 m2, it is the ideal setting in which to
promote and exhibit some 170 Danish and international design-wear labels, in an
exhibition space for first movers and exclusive designers within the field of
contemporary fashion, feminine classic, direct fashion, and shoes and accessories—
half of them international.
CPH Vision is marketing the fashion fair as the home of the innovation-driven Danish
fashion brands, established and up-and-coming.
Terminal-2
In February 2009, CPH Vision launched the additional fair “Terminal-2” as an
integrated part of CPH Vision. Hosting a range of denim and street wear labels and
fashion companies, Terminal-2 shows the characteristic of the urban, denim, sport,
and street wear lifestyle with shows, lounges, performances, and music.