Danish Fashion Going Global - Spandet And Partners

Jewelry
DANISH FASHION GOING GLOBAL 90
Leading Danish Fashion Brands
Pandora
Business area: Pandora designs, manufactures, and markets hand-finished and
modern jewelry made from genuine materials and at affordable prices.
Revenues: DKK 6.7 Bio.
Employees: 3,100
Ownership: Initially 59.3% Axcel, now public listed on the stock exchange
Pandora was founded in 1982 by goldsmith Per Enevoldsen and his then wife
Winnie. The company’s roots go back to the 1950s, when Per Enevoldsen’s father,
Algot Enevoldsen, designed and manufactured jewelry.
Pandora designs, manufactures, markets, and sells handmade jewelry all over the
world. Pandora’s core product is bracelets with charms in precious metals and
gemstones which are available in numerous combinations. The bracelets were
launched in 2000 and became the booster for Pandora’s huge success, enabling the
company to double its revenues each year since.
The Pandora jewelry is sold in more than 55 countries on six continents through over
10,000 points of sale, including more than 420 Pandora-branded concept stores.
Georg Jensen
Business area: Jewelry, silverware, and watches
Revenues: DKK 768 Mio.
Employees: 1,047
Ownership: Axcel 70%
Georg Jensen is a global luxury brand offering a wide product assortment from
jewelry to gift articles. Georg Jensen is leveraging 100 years of experience based on
unique design language, craftsmanship, and superior quality to become a high-profile
player in the luxury good markets.
Georg Jensen is present in more than 12 countries through its international retail
network of more than 100 shops complemented by wholesale accounts in Europe.