Danish Fashion Going Global - Spandet And Partners

DANISH FASHION GOING GLOBAL 93
The company is active on both the wholesale side and in retail, where the group has
approximately 100 shops in the Nordic region under the Zizzi chain name. Most of
the shops are run on a franchise basis.
Ball Group was founded in 1988 and is headquartered in Tistrup in Western Jutland.
Axcel became the majority shareholder in December 2006; however, the founders
have continued to hold a substantial ownership position together with a group of key
employees.
Noa Noa
Business area: Noa Noa is one of Denmark’s strong international brands within
fashion wear to women and children. The collections of Noa Noa are sold to
fashionable women under the brand Noa Noa and to girls of 2–12 years of age under
the brand Noa Noa miniature.
Revenues: DKK 600 Mio.
Employees: 542
Ownership: Axcel 70%
As part of a gradual succession process, the brothers Lars and Harald Holstein have
sold 70% of their shares of the family enterprise Noa Noa to Axcel.
The remaining 30% are still owned by the founders of the enterprise, the brothers
Lars and Harald Holstein. The management of the enterprise and the organization
are continuing unchanged after Axcel’s entry as the controlling shareholder.
Noa Noa sells its products through a combination of wholesale and retail, and today
the products can be bought in more than 110 Noa Noa shops, 45 of which are Noa
Noa’s own. The remaining shops are operated under franchise terms. Moreover, Noa
Noa sells through other 1,700 shops on a total of 18 different European markets.
The most important markets are Scandinavia, the United Kingdom, Germany, and the
Benelux countries.
Nümph
Business area: Nümph has five successful labels—Nümph, HUMÖR, and Rütme for
adults, and Kulör and Mini Nümph for children.
Revenues: DKK 150 Mio.
Employees: 32