Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 7<br />
1. Introduction<br />
<strong>Danish</strong> fashion is no longer only culture. It is rooted in the cradle of the <strong>Danish</strong><br />
industry, has transformed into one of the largest export industries, and has an<br />
unleashed potential. As a supplement to the glossy magazines, <strong>Danish</strong> fashion<br />
deserves a book which is dedicated to business aspects and growth potential instead<br />
of beautiful people and feelings.<br />
The purpose of the book is to find ways and means on how we can leave the upper<br />
middle of the road and help <strong>Danish</strong> fashion go truly global.<br />
Innovation is required by all players, not only the designer, the CEO, or the individual<br />
brand. It includes the micro- and macroenvironment, the politicians and the key<br />
players in the industry.<br />
The book provides an insight into the business opportunities and challenges in a<br />
globalized world. It suggests a number of strategies and action programs to go<br />
global.<br />
The target group of the book includes designers, entrepreneurs, brands, fashion<br />
executives, politicians, institutions, schools, retailers, potential investors, and other<br />
key decision makers in Denmark and abroad.<br />
2. Key Message<br />
The 7 Ks<br />
1. Innovation: <strong>Danish</strong> fashion needs to reinvent itself through innovation.<br />
Innovation is the only competitive edge for Denmark in a globalized world.<br />
2. Original design: <strong>Danish</strong> fashion’s main focus is original design of good quality<br />
at commercial prices appealing to most international consumers.<br />
3. Education: Denmark needs to improve its fashion business education to<br />
become number one in know-how regarding production, design, and fashion<br />
business.<br />
4. Leadership: <strong>Danish</strong> fashion needs more leadership.<br />
5. Consolidation and cooperation: The <strong>Danish</strong> fashion industry needs<br />
consolidation and cooperation within the industry. Denmark is in need of more<br />
industrial platforms to build the brands.<br />
6. The new black: The customer used to be king. Now cash is king. <strong>Danish</strong><br />
fashion needs to leave the red carpet and focus on the “new black”—a black<br />
bottom line.<br />
7. The new competitors: The Chinese, Koreans, and Indians are coming before<br />
most of us make it to Asia.
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