Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DANISH FASHION GOING GLOBAL 55<br />
Sales growth can be segmented in the following 4 categories.<br />
Existing<br />
Products<br />
New<br />
Products<br />
Existing New<br />
Markets Markets<br />
Market Penetration Market Development<br />
Product<br />
Development<br />
Diversification<br />
Market penetration: Initially the small labels have been focusing on market<br />
penetration and have reached a stage where they wish to grow further either through<br />
market development or product development or a combination of all three.<br />
New<br />
Products<br />
Adding to this it might be difficult to reach a level of revenue in only your home<br />
country and obtain economy of scale with market penetration only. Only with<br />
economy of scale the company is able to engage specialists within each field of<br />
operation. It is very much the “chicken and the egg” problem. With cash being “king,”<br />
the jump to the next level has become challenging, risky, and sometimes impossible.
Change language