Danish Fashion Going Global - Spandet And Partners

DANISH FASHION GOING GLOBAL 62
19. Business Plan
Whether you are planning to sell, survive, or grow an updated plan for the brand and
company is part of the company operations and always documented by budgets and
profit and loss history and budgets.
The plan usually includes the mission, vision (and passion), and a competitive DNA
of the brand.
Typically, based on a SWOT analysis the objectives (what) and strategies (how) are
described for each of the steps in the value chain. These objectives and strategies
are then supported by a plan, who and what should make the plan happen
(organization, systems, finance, etc.).
The points usually covered with objectives and strategies are the following:
Size of collection
Target group
Categories
No. of collections
Retail/Wholesale
Price buildup
Quality
Communication platform
Product Mix
Level of international
orientation