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Danish Fashion Going Global - Spandet And Partners

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DANISH FASHION GOING GLOBAL 74<br />

23. Closing<br />

<strong>Danish</strong> fashion is rooted in the cradle of the <strong>Danish</strong> industry and has transformed into<br />

one of the largest export industries.<br />

<strong>Danish</strong> fashion has an unleashed potential, but <strong>Danish</strong> fashion needs to reinvent<br />

itself through innovation. Innovation is the only competitive edge for Denmark in a<br />

globalized world.<br />

The book has introduced ways and means to support <strong>Danish</strong> fashion going global.<br />

One of the ways is by preparing effective, innovative strategies using the 6 Cs:<br />

1. Committed leadership<br />

2. Consolidation<br />

3. Cooperation<br />

4. Conceptualization<br />

5. Capital<br />

6. Controlled creativity<br />

Let us kick off the innovation in the <strong>Danish</strong> fashion business and go global.<br />

Let us leave the upper middle of the road and raise the bar toward placing <strong>Danish</strong><br />

fashion on the world map.<br />

Henrik <strong>Spandet</strong>-Møller, May 2011

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