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Danish Fashion Going Global - Spandet And Partners

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DANISH FASHION GOING GLOBAL 27<br />

Still most material available today on <strong>Danish</strong> fashion is based on textile or clothing<br />

and has been written in <strong>Danish</strong>.<br />

Associated product areas and fashion apparels such as shoes, (fashion) jewelry,<br />

fashion accessories, and fur (Denmark is the world’s biggest exporter of mink) have<br />

grown rapidly the past 10 years caused by the transformation in the business and<br />

have become a natural and growing part of fashion.<br />

Where is the border of fashion? Is it fur? Is it high-end jewelry from Georg Jensen? Is<br />

Georg Jensen design or fashion, and why is Georg Jensen participating in events<br />

linked to Copenhagen <strong>Fashion</strong> Week, and why do they market themselves as a<br />

design company? Or is it one of Denmark’s biggest companies Kwintet which<br />

supplies high-quality professional wear for a variety of uses and industries across<br />

Europe including a range of strong brands such as Kansas? Professional worker<br />

wear such as Kansas is a great inspiration for many fashion-forward labels, so why<br />

not?<br />

The design industry will be referred to as a natural reference and inspiration for the<br />

fashion industry. However, detailed design sectors such as furniture, graphic<br />

communication, advertising, architecture, art, crafts, film, music, performing arts,<br />

publishing, toys, games, and interior design have not been a focus area of the book.

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