Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 39<br />
14. <strong>Fashion</strong> Fairs and Shows<br />
Copenhagen <strong>Fashion</strong> Week<br />
The Copenhagen <strong>Fashion</strong> Week and its fairs are an important part of the promotion<br />
of <strong>Danish</strong> fashion and of Copenhagen as a fashion metropolis. It is an integrated part<br />
of the overall effort made to professionalize and support the industry at home and<br />
abroad.<br />
Copenhagen hosts its own fashion week during the months of February and August.<br />
The objective of the Copenhagen <strong>Fashion</strong> Week is to extend and network the<br />
professional <strong>Danish</strong> fashion industry. It is organized by the <strong>Danish</strong> <strong>Fashion</strong> Institute<br />
(DAFI). DAFI insists on owning the rights to “Copenhagen <strong>Fashion</strong> Week” whereas<br />
other players in the industry are challenging DAFI, which is a proof of the rivalry that<br />
takes place not only at the fairs but also in terms of ownership of Copenhagen<br />
<strong>Fashion</strong> Week.<br />
The catwalks are adorned with an array of new and well-known <strong>Danish</strong> talents,<br />
allowing previews of their upcoming collections. They all cultivate their own unique<br />
angle on design, innovation, and aesthetics, which favor femininity and functionality.<br />
The bottom line is that all Copenhageners are consumed by style. The city has<br />
spawned plenty of cool designers. To name but a few, you find Baum und<br />
Pferdgarten, Munthe plus Simonsen, and the male collaboration WoodWood. Such<br />
designers excel in the art of clothing design that is suited to the frigid weather, as well<br />
as the Copenhagener biking lifestyle, yet still oozes sophistication, style, and Nordic<br />
flair.<br />
Copenhagen <strong>Fashion</strong> Week is claimed to be the biggest fashion event in Northern<br />
Europe today. Taking place twice a year in February and August, it is visited by more<br />
than 50,000 buyers, designers, and press from around the globe, facing strong<br />
competition from Berlin and also upcoming Stockholm.<br />
Copenhagen <strong>Fashion</strong> Week has turned into an event, not only for the fashion in<br />
crowd, but for the inhabitants and tourists in Copenhagen as well. For the past three<br />
years, big screens placed around the city have monitored the fashion shows to the<br />
pedestrians in the streets of Copenhagen.<br />
Since 2006, Copenhagen City Hall has been the official <strong>Fashion</strong> Week site, hosting<br />
more than half of the showings during the week—a manifestation of the political<br />
goodwill and acknowledgment of <strong>Danish</strong> fashion as a successful industry and export<br />
trade.
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