Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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Revenue<br />
DKK<br />
Structure<br />
Markets<br />
Whole<br />
Sale<br />
Branded<br />
retail<br />
Agents<br />
Own<br />
Sales<br />
presentatives<br />
Own<br />
sales<br />
offices<br />
Marketing<br />
Organization<br />
No.<br />
Organization<br />
type<br />
>300<br />
<strong>Danish</strong><br />
labels<br />
0–15 Mio.<br />
DANISH FASHION GOING GLOBAL 54<br />
> 200<br />
<strong>Danish</strong><br />
labels<br />
15–25<br />
Mio.<br />
I/S or ApS A/S A/S<br />
Scandinavia<br />
Yes Yes<br />
Scandinavia<br />
DE<br />
NL<br />
>100 <strong>Danish</strong><br />
labels<br />
25–30 Mio.<br />
North and<br />
Middle<br />
Europe<br />
Yes<br />
No No 10–20%<br />
Agents<br />
Own<br />
sales rep.<br />
DK<br />
PR only PR only<br />
2–5<br />
Entrepreneurial<br />
Head office<br />
sales<br />
Manager.<br />
Own sales<br />
reprensatives/<br />
Agents<br />
PR, <strong>Fashion</strong><br />
Show, local<br />
advertising<br />
>50 <strong>Danish</strong><br />
labels<br />
30 – 75<br />
Mio.<br />
A/S with<br />
private<br />
investors<br />
Europe<br />
Yes<br />
20–30%<br />
Country or<br />
Sales<br />
Mgr.<br />
Own sales<br />
representatives<br />
and agents<br />
Local<br />
consumer<br />
and trade<br />
marketing<br />
DK<br />
Company<br />
75–200<br />
Mio.<br />
A/S/<br />
private<br />
investors<br />
Europe<br />
Asia<br />
Only if<br />
branded<br />
Day<br />
200–400<br />
Mio.<br />
Private<br />
Equity<br />
fund<br />
IC<br />
nys<br />
>400 Mio.<br />
Public<br />
listed/<br />
Equity<br />
fund<br />
Europe<br />
Asia, USA <strong>Global</strong><br />
Only if<br />
branded<br />
30–50% >50%<br />
Own sales<br />
reps<br />
supported<br />
by sales<br />
management<br />
Local<br />
consumer<br />
and trade<br />
marketing<br />
Distributor<br />
combined<br />
with sales<br />
offices<br />
Local<br />
consumer<br />
and trade<br />
marketing<br />
Unlikely<br />
Close to<br />
100%<br />
Own<br />
international<br />
sales<br />
offices<br />
International<br />
consumer<br />
and trade<br />
marketing<br />
5–15 15–30 30–60 60–100 150–250 >250<br />
Entrepreneurial<br />
Board None Advisory Investor<br />
Revenue<br />
per<br />
employee<br />
Tier 4 brands Tier 3 brands Tier 2 brands Tier 1 brands<br />
TDKK 500<br />
TDKK<br />
700<br />
Generalist Specialist Specialist Specialist Specialist<br />
Semi<br />
professional<br />
DKK 1 Mio. DKK 2 Mio.<br />
Professional<br />
DKK 2,5<br />
Mio.<br />
Professional<br />
DKK 3<br />
Mio.<br />
Professional<br />
and<br />
international<br />
DKK 4<br />
Mio.
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