Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 65<br />
The distribution planning should be according to countries and sales channels and is<br />
elaborated in the next chapter.<br />
20. Sales Channels/Distribution<br />
Concept<br />
Stores<br />
www or<br />
brick and mortar<br />
Department Stores (Shop in Shops)<br />
www or brick and mortar<br />
Multibrand Shops (wholesale)<br />
www or brick and mortar<br />
It is all about distribution, distribution, and distribution. There is an ongoing change in<br />
shopping behavior. Consumers won’t expect to find everything—largest selection,<br />
best price, and attentive service—in one place. They will go to the web for unlimited<br />
choices and to stores—physically smaller with tightly focused edited ranges—for<br />
experiencing merchandise and for immediate gratification.<br />
Brands need to be well represented wherever consumers shop.<br />
Vertical fashion chains all over the world are focusing more on improving the quality<br />
of the product and offering in varied range of fashion designs threatening the<br />
business platform of wholesale and multibrand distribution.<br />
Also there is a shift from wholesale brands marketing collections only toward<br />
multibrand shops to also include either own retail or franchise either in mono shops<br />
or shop in shops/concessions with the department stores. The department stores are
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