Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
Danish Fashion Going Global - Spandet And Partners
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DANISH FASHION GOING GLOBAL 21<br />
Top 7 <strong>Fashion</strong> Textile Exports 2009<br />
DKK Bio.<br />
4,375<br />
2,734 2,18 2,059 1,537 1,034<br />
The book will therefore leave the number game and discussions about market shares<br />
to H&M and perhaps also to Bestseller, Pandora, ECCO, and a few others. Rather<br />
than attempting to produce or discuss which figures are correct, corrupt, or relevant,<br />
the conclusion for the rest of the players is simple: the market is there, it is big, and<br />
<strong>Danish</strong> fashion is mainly a European player. The question to the conclusion is more<br />
difficult. How do we grasp some more of it?<br />
The basic philosophy of marketing is that any fashion company in the market<br />
economy survives by producing merchandise that persons are willing and able to<br />
buy. Consequently, ascertaining consumer demand is vital for a company’s future<br />
viability and even existence as a going concern. This is easier said than done.<br />
The fashion industry has been in a transition over the last 20 years. New business<br />
models and competitive strategies are constantly being introduced to enhance profits<br />
and ensure growth. The 6 Cs serve as a tool to structure innovation and prepare<br />
effective strategies.<br />
The fashion industry is categorized by short product life cycles, tremendous product<br />
variety, volatile, unpredictable, demanding, and long, inflexible supply processes.<br />
0,84
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