Danish Fashion Going Global - Spandet And Partners

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DANISH FASHION GOING GLOBAL 64 Sales channels Multibrand Retail Franchise Factory outlets Travel retail <strong>Partners</strong>hip models Country mix Etail Internationalization Geographic spread Pricing m2 revenue m2 contribution Stock turn Traffic, hit rate, basket size, average sales / customer Coop and level of influence on design, marketing, sourcing, quality, etc.
DANISH FASHION GOING GLOBAL 65 The distribution planning should be according to countries and sales channels and is elaborated in the next chapter. 20. Sales Channels/Distribution Concept Stores www or brick and mortar Department Stores (Shop in Shops) www or brick and mortar Multibrand Shops (wholesale) www or brick and mortar It is all about distribution, distribution, and distribution. There is an ongoing change in shopping behavior. Consumers won’t expect to find everything—largest selection, best price, and attentive service—in one place. They will go to the web for unlimited choices and to stores—physically smaller with tightly focused edited ranges—for experiencing merchandise and for immediate gratification. Brands need to be well represented wherever consumers shop. Vertical fashion chains all over the world are focusing more on improving the quality of the product and offering in varied range of fashion designs threatening the business platform of wholesale and multibrand distribution. Also there is a shift from wholesale brands marketing collections only toward multibrand shops to also include either own retail or franchise either in mono shops or shop in shops/concessions with the department stores. The department stores are
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Danish Fashion Going Global Henrik
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Table of Contents DANISH FASHION GO
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DANISH FASHION GOING GLOBAL 5 JYSK-
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Page 77 and 78: DANISH FASHION GOING GLOBAL 77 Term
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Page 87 and 88: Birger Christensen (1869) Georg Jen
Page 89 and 90: Big Platforms IC Companys DANISH FA
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Page 101 and 102: Pilgrim Pilgrim can be found at Cop
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Page 105: Henrik Spandet-Møller Danish Fashi
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Danish Fashion Going Global - Spandet And Partners

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