Danish Fashion Going Global - Spandet And Partners

DANISH FASHION GOING GLOBAL 56
Market development (ex. Germany): This requires network and international
competencies. If the company moves from wholesale to partnerships or to branded
retail either as franchise or own shops or shop in shops, it requires competencies and
capital.
Product development: This can be done by the creative owner; however, product
development needs cash flow and eventually the ability to look at a new product line
introduction as investments in the first couple of years. Product development also
requires extended supply chain competencies (sourcing, logistics, etc.)
Diversification: This needs license competencies and supply chain skills.
Diversification will speed up critical mass but is usually the last option for most
fashion companies.
Looking at the brand platform, there are several possibilities to support the growth
potential of a label from an upstream/downstream point of view.