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Danish Fashion Going Global - Spandet And Partners

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DANISH FASHION GOING GLOBAL 91<br />

Georg Jensen product assortment includes diamond and precious stone jewelry,<br />

platinum, gold and silver jewelry, watches, stainless steel and silver cutlery,<br />

hollowware, gift articles for the home and office, and seasonal decorations.<br />

Aagaard<br />

Holding company Bræmer Holding A/S (recently including Kranz & Ziegler)<br />

Business area: Distributor of jewelry<br />

Revenues: Gross profit DKK 72 Mio.<br />

Employees: 147<br />

Ownership: Capidea<br />

Aagaard is a leading distributor of jewelry in Denmark. The company designs, sells,<br />

and distributes jewelry in precious metals in Denmark, Sweden, Finland, Germany,<br />

United Kingdom, Norway, Austria, and USA. The company is located in Svendborg<br />

and Randers.<br />

Shoes and Leather<br />

ECCO<br />

Business area: A world leading brand within innovative and comfortable quality shoes<br />

and other leather apparels<br />

Revenues: DKK 6.1 Bio.<br />

Employees: 15,000<br />

Ownership: Privately owned<br />

Karl Toosbuy—the founder of ECCO—had a dream. He wanted to own a shoe<br />

factory and run his own business. Trained from an early age as a shoemaker, he<br />

gradually rose through the ranks and by his early 30s was managing a shoe factory<br />

in Copenhagen. The business, however, was not his.<br />

As a result, functional, comfortable ECCO shoes were launched in the 1970s and<br />

became an instant success.<br />

Karl Toosbuy was also the first to realize that the shoe industry needed large-scale<br />

industrial production and went on to buy and develop high-tech machinery. He was<br />

also the first to move production to developing countries in order to remain<br />

competitive.

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