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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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agent, combines control theory <strong>and</strong> chance-constrained programming in a model for workforce<br />

planning that allows for agent learning, <strong>and</strong> derives steady state workforce levels for different<br />

knowledge groups within the call center to minimize total labor-related costs. The objective is to<br />

meet stochastic dem<strong>and</strong>s with a desired service level. The author applies his model to an actual<br />

call center situation in the high-tech industry with adjusted data <strong>and</strong> discusses the managerial<br />

implications.<br />

69. Chaudhry, Abdus Sattar <strong>and</strong> Chua Jeanne. Call centres for enhanced reference services: A<br />

comparison <strong>of</strong> selected library call centres <strong>and</strong> the Reference Point at the National Library <strong>of</strong><br />

Singapore, Library Review, 53 (1), 2004, 37–49.<br />

Abstract. The concept <strong>of</strong> a call center is defined <strong>and</strong> the technologies employed in call center<br />

applications are examined. The principles <strong>and</strong> practices relevant in the context <strong>of</strong> telephone<br />

services <strong>of</strong>fered by libraries are highlighted. Features <strong>of</strong> call centers in selected libraries are<br />

described <strong>and</strong> compared with the Reference Point at the National Library <strong>of</strong> Singapore <strong>and</strong><br />

recommendations on call center practices with regard to the provision <strong>of</strong> LIS are presented.<br />

Keywords: Comparative analysis, Call centers, Libraries, Communication systems, Customer<br />

services, Reference services<br />

70. Fisher, Michael. The crisis <strong>of</strong> civil service trade unionism: A case study <strong>of</strong> call centre development<br />

in a civil service agency, Work, Employment & Society, 18 (1), 2004, 157–177.<br />

Abstract. This article examines why <strong>and</strong> how management in a British civil service agency has<br />

sought to respond to the Modernising Government agenda <strong>of</strong> the present Labour government by<br />

seeking to apply Taylorist principles <strong>of</strong> work organisation to a complex form <strong>of</strong> administrative<br />

case work. This has led to the establishment <strong>of</strong> a call centre within the agency for the first<br />

time. The article discusses the response to this <strong>of</strong> the main trade union within the agency, the<br />

positive <strong>and</strong> cooperative nature <strong>of</strong> which is argued to be founded in the historic character <strong>of</strong><br />

management-union relations within the agency, <strong>and</strong> in the ‘high-quality’ form that call centre<br />

working has to far assumed. The reasons for this are identified as having their origins primarily<br />

in a number <strong>of</strong> potentially temporary technical limits to the further realization <strong>of</strong> a Taylorist<br />

decomposition <strong>of</strong> call h<strong>and</strong>ling tasks. The persistence <strong>of</strong> these limits is argued to have compelled<br />

management to preserve complex working <strong>and</strong> employment terms that they may otherwise have<br />

sought to challenge <strong>and</strong> change. The article concludes by arguing that trade unionism in the<br />

agency is in crisis: A crisis consisting <strong>of</strong> a too uncritical underst<strong>and</strong>ing <strong>of</strong> the potential that the<br />

further development <strong>of</strong> call centre working has to enhance the degradation <strong>and</strong> devaluation <strong>of</strong><br />

staff labour.<br />

Keywords: Civil service, Call centers, Labor relations<br />

71. Forsyth, Anne Marie. Lloyds TSB banks on call-center quality, Human Resource Management<br />

International Digest, 12 (1), 2004, 14–16.<br />

Abstract. More than 10 million Britons currently use telephone banking <strong>and</strong> an estimated<br />

11.5 million online active bank accounts are in use—more than in any other European country.<br />

113

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