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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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11. Klungle, Roger <strong>and</strong> Jim Maluchnik. Call center forecasting at AAA Michigan, The Journal <strong>of</strong><br />

Business Forecasting Methods & Systems, 16 (4), 1997/1998, 8–13.<br />

Abstract. The number <strong>of</strong> incoming calls for Emergency Road Service at AAA Michigan at<br />

different times <strong>of</strong> a day differ significantly during winter <strong>and</strong> spring seasons. A regression model<br />

is the bet, though weather, which is used as one <strong>of</strong> the independent variables, is difficult to<br />

forecast more than a few days in advance. One the first day <strong>of</strong> a cold spell, call volumes are<br />

usually very high which later on return to normal even though the temperatures are still very<br />

low.<br />

Keywords: Case studies, Associations, Forecasting techniques, Automobiles, Call centers, Customer<br />

relations, Member services<br />

12. Bianchi, Lisa, Jeffrey Jarrett <strong>and</strong> R. Choudary Hanumara. Improving forecasting for telemarketing<br />

centers by ARIMA modeling with intervention, International Journal <strong>of</strong> Forecasting, 14<br />

(4), 1998, 497–504.<br />

Abstract. This study analyzes existing <strong>and</strong> improved methods for forecasting calls to telemarketing<br />

centers for the purposes <strong>of</strong> planning <strong>and</strong> budgeting. The use <strong>of</strong> additive <strong>and</strong> multiplicative<br />

versions <strong>of</strong> Holt-Winters exponentially weighted moving average models is analyzed <strong>and</strong> compared<br />

to Box-Jenkins (ARIMA) modeling with intervention analysis. The forecasting accuracy<br />

<strong>of</strong> HW <strong>and</strong> ARIMA models for samples <strong>of</strong> telemarketing data is determined.<br />

Although there is much evidence in recent literature that simple models such as Holt-Winters<br />

perform as well as or better than more complex models, it is found that ARIMA models with<br />

intervention analysis perform better for the time series studied.<br />

Keywords: Holt-Winters models, Intervention analysis, Box-Jenkins (ARIMA) modeling, Time<br />

series<br />

13. Faerber, J., S. Bodamer <strong>and</strong> J. Charzinski. Statistical evaluation <strong>and</strong> modeling <strong>of</strong> Internet dialup<br />

traffic. Proceedings <strong>of</strong> the SPIE—The International Society for Optical <strong>Engineering</strong>, 3841,<br />

1999, 112–121.<br />

Abstract. In times <strong>of</strong> Internet access being a popular consumer application even for “normal”<br />

residential users, some telephone exchanges are congested by customers using modem or ISDN<br />

dial-up connections to their Internet service providers. In order to estimate the number <strong>of</strong> additional<br />

lines <strong>and</strong> switching capacity required in an exchange or a trunk group, Internet access<br />

traffic must be characterized in terms <strong>of</strong> holding time <strong>and</strong> call interarrival time distributions.<br />

We analyze log files tracing the usage <strong>of</strong> the central ISDN access line pool at the University <strong>of</strong><br />

Stuttgart for a period <strong>of</strong> six months. Mathematical distributions are fitted to the measured data<br />

<strong>and</strong> the fit quality is evaluated with respect to the blocking probability caused by the synthetic<br />

traffic in a multiple server loss system. We show how the synthetic traffic model scales with the<br />

number <strong>of</strong> subscribers <strong>and</strong> how the model could be applied to compute economy <strong>of</strong> scale results<br />

for Internet access trunks or access servers.<br />

Keywords: Statistical evaluation, Internet dial-up traffic, Traffic modeling, Holding-time distribution,<br />

Consumer applications, Residential users, Telephone exchanges, Modem dial-up connec-<br />

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