CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...
CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...
CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...
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ack. Providian’s goal was to build a back <strong>of</strong>fice support system (BOSS) that could track <strong>and</strong><br />
make accessible up-to-date customer transactions <strong>and</strong> comments to service staff on dem<strong>and</strong>. The<br />
solution came from a combination <strong>of</strong> in-house s<strong>of</strong>tware designs combined with existing technologies<br />
from back-end service provider Metavante <strong>and</strong> a fraud detection application from RiskWise.<br />
The resulting BOSS platform combines the proprietary application with an Oracle database.<br />
The project was completed in 2004. In the first year <strong>of</strong> the BOSS automation improvements,<br />
the number <strong>of</strong> new accounts h<strong>and</strong>led swelled by 450% as staffing fell by 27%.<br />
Keywords: Financial institutions, Call centers, Systems design, Awards & honors, Information<br />
technology, Corporate pr<strong>of</strong>iles<br />
31. Cordray, Kevin. High retention rates bring customer benefits at SITEL Direct, Human Resource<br />
Management International Digest, 13 (4), 2005, 23–25.<br />
Abstract. This paper explains SITEL Direct’s approach to staff retention <strong>and</strong> how successful<br />
strategies to empower, encourage <strong>and</strong> promote employees provide business benefits to its<br />
clients <strong>and</strong> their customers. It highlights the main benefits available to agents working in SI-<br />
TEL’s bureau <strong>and</strong> fulfillment programs: varied work, flexible hours, good training <strong>and</strong> personal<br />
development opportunities, <strong>and</strong> the chance to work in one <strong>of</strong> Engl<strong>and</strong>’s prettiest towns. The paper<br />
emphasizes the importance <strong>of</strong> having a settled team. It shows that SITEL has established a<br />
monthly retention target <strong>of</strong> 95% for its bureau agents, but in 2004, there was an average monthly<br />
retention rate <strong>of</strong> 97.2% in quarter one, 95.9% in quarter two <strong>and</strong> 94.3% in quarter three. Fulfillment<br />
has achieved even higher retention rates. With a similar target <strong>of</strong> 95% monthly retention,<br />
the program in 2004 achieved an average monthly retention rate <strong>of</strong> 100% in quarter one, 97.2%<br />
in quarter two <strong>and</strong> 97.8% in quarter three. High staff turnover need not, in all cases, characterize<br />
the call-centre industry. The agents working in SITEL’s bureau <strong>and</strong> fulfillment programs are<br />
critical to the success <strong>of</strong> a client’s campaign, as they are the first people that consumers interact<br />
with either directly or indirectly.<br />
Keywords: Case studies, Human resource management, Employee turnover, Call centers, Customer<br />
relations, Telecommunications industry<br />
(Appears also in Section IV.)<br />
32. Gollan, Paul J. Silent voices: Representation at the Eurotunnel call centre, Personnel Review,<br />
34 (4), 2005, 423–450.<br />
Abstract. This research aims to examine nonunion <strong>and</strong> union representative arrangements at<br />
the Eurotunnel call center <strong>and</strong> assesses their effectiveness in representing the needs <strong>of</strong> employees.<br />
The research examines these issues over a five-year period using a series <strong>of</strong> employee surveys,<br />
interviews <strong>and</strong> focus groups. This period has also allowed a review <strong>of</strong> consultation arrangements<br />
before <strong>and</strong> after union recognition <strong>and</strong> an examination <strong>of</strong> the outcomes from such arrangements.<br />
The evidence suggests that the nonunion voice structures at Eurotunnel are used as devices<br />
for information <strong>and</strong> communications rather than true consultation mechanisms or bargaining<br />
agents. However, the challenge for the trade union at the Eurotunnel call center is that what<br />
can be regarded as a success in some aspects has not resulted in a change in attitudes towards<br />
unions by a majority <strong>of</strong> Eurotunnel employees. This could be seen as one <strong>of</strong> the major challenges<br />
for union-employer partnership arrangements.<br />
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