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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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underst<strong>and</strong>ing <strong>of</strong> call centre work <strong>and</strong> neglects the social component. Detailed work analysis revealed<br />

new s<strong>of</strong>tware requirements. It also showed the need for revised task analysis instruments.<br />

(Appears also in Section VI.)<br />

27. Pregnolato, F. Call center—a participatory <strong>of</strong>fice. In Quality <strong>of</strong> Work <strong>and</strong> Products in Enterprises<br />

<strong>of</strong> the Future, H. Strasser, K. Kluth, H. Rausch <strong>and</strong> H. Bubb (Eds.). Ergonomia Verlag,<br />

Stuttgart, Germany, 2003, 633–636.<br />

Abstract. This study <strong>of</strong> a call centre layout had the following goals: To act in real time on the<br />

environmental quality with regard to effective use <strong>of</strong> space, performers’ well-being <strong>and</strong> company<br />

evolution, to single out a unitary model for all local <strong>of</strong>fices. On the basis <strong>of</strong> direct experience<br />

<strong>of</strong> performance, daily full immersion in activities, interviews <strong>and</strong> naturalistic observations, the<br />

model worked out is an ‘interaction’ structure <strong>of</strong> basic spaces <strong>and</strong> services, which promotes high<br />

relational continuity <strong>and</strong> compatibility among user needs, activities, organization <strong>and</strong> ergonomics<br />

st<strong>and</strong>ards: A participatory <strong>of</strong>fice based on a modular structure that gives equilibrium to work<br />

environments characterised by high degrees <strong>of</strong> entropy.<br />

28. Sheeder, Tony <strong>and</strong> Jennifer Balogh. Say it like you mean it: Priming for structure in caller<br />

responses to a spoken dialog system, International Journal <strong>of</strong> Speech Technology, 6 (2), 2003,<br />

103–111.<br />

Abstract. In this paper, we report results <strong>of</strong> a study undertaken to evaluate the initial prompts<br />

<strong>of</strong> ‘open prompt’ style call-routing applications. Specifically, we examined how placement <strong>and</strong><br />

phrasing <strong>of</strong> examples in the initial query affected caller responses <strong>and</strong> routing success. We looked<br />

at the comparative effectiveness <strong>of</strong> placing examples before <strong>and</strong> after the initial query <strong>and</strong> <strong>of</strong><br />

phrasing these examples such that they promoted either a succinct structure in the form <strong>of</strong> a<br />

keyword or phrase, or a more complex but natural structure in the form <strong>of</strong> a question or statement.<br />

Findings indicate that examples encouraging a more natural structure, when presented<br />

prior to the initial query, result in significantly improved routing performance. We discuss this<br />

result in the context <strong>of</strong> using initial prompts to prime for desired structure in caller responses.<br />

Keywords: Call routing, Call Steering, Natural language, Prompting, Dialog strategy<br />

(Appears also in Section III.)<br />

29. Smith, M.J. <strong>and</strong> A.D. Bayehi. Do ergonomics improvements increase computer workers’ productivity?<br />

An intervention study in a call centre, Ergonomics, 46 (1–3), 2003, 3–18.<br />

Abstract. This paper examines whether improving physical ergonomics working conditions<br />

affects worker productivity in a call centre with computer-intensive work. A field study was conducted<br />

at a catalogue retail service organization to explore the impact <strong>of</strong> ergonomics improvements<br />

on worker production. There were three levels <strong>of</strong> ergonomics interventions, each adding<br />

incrementally to the previous one. The first level was ergonomics training for all computer users<br />

accompanied by workstation ergonomics analysis leading to specific customized adjustments to<br />

better fit each worker (Group C). The second level added specific workstation accessories to<br />

improve the worker fit if the ergonomics analysis indicated a need for them (Group B). The<br />

third level met Group B requirements plus an improved chair (Group A). The findings showed<br />

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