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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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the market economy for realizing fairness to the job <strong>of</strong> the agent who works in a call center.<br />

This method leads to a problem solving <strong>of</strong> the burnout, <strong>and</strong> it is one <strong>of</strong> the subjects in a call<br />

center. Fair allocation is one <strong>of</strong> desirable allocation from viewpoint <strong>of</strong> individual rationality <strong>and</strong><br />

social welfare, because it is considered as an allocation, which fills envy-free <strong>and</strong> Pareto efficiency.<br />

54. Holman, David, Olga Epitropaki <strong>and</strong> Sue Fernie. Underst<strong>and</strong>ing learning strategies in the workplace:<br />

A factor analytic investigation, Journal <strong>of</strong> Occupational <strong>and</strong> Organizational Psychology,<br />

74 (5), 2001, 675–681.<br />

Abstract. The aim <strong>of</strong> this study was to validate a scale <strong>of</strong> learning strategies, as derived from the<br />

educational literature, in an organizational context. Participants were 628 call center employees.<br />

Both exploratory <strong>and</strong> confirmatory factor analyses suggested that a six-factor structure most<br />

accurately represented the learning strategies examined. Specifically, three cognitive (extrinsic<br />

work reflection, intrinsic work reflection, reproduction) <strong>and</strong> three behavioral strategies (interpersonal<br />

help seeking, help seeking from written material, practical application) were found.<br />

Keywords: Organizational behavior, Call centers, Learning, Occupational psychology, Statistical<br />

analysis<br />

55. Houlihan, Maeve. Managing to manage? Stories from the call centre floor, Journal <strong>of</strong> European<br />

<strong>Industrial</strong> Training, 25, 2001, 208–220.<br />

Abstract. Call centres are centralized operations where trained agents communicate with customers<br />

via phone <strong>and</strong> using purpose-built information <strong>and</strong> communication technologies. The<br />

normative model <strong>of</strong> call centre organization is that tasks are tightly prescribed, routinized,<br />

scripted <strong>and</strong> monitored. What are the implications for managers <strong>and</strong> management? Drawing<br />

on ethnographic fieldwork, this article focuses on middle management in call centres: how they<br />

work, how they talk about their work <strong>and</strong> what alternatives they see. It describes an emerging<br />

underst<strong>and</strong>ing <strong>of</strong> a manager who is as constrained as a worker under this mass customized<br />

bureaucracy. Lack <strong>of</strong> strategic support <strong>and</strong> development, a powerfully normative focus on micromanagement<br />

<strong>and</strong> deeply embedded goal conflicts combine to undermine these managers’ scope<br />

to truly manage. Like the agents they supervise, call centre managers are engaged in a coping<br />

project. In this context, they perform their identity with ambivalence: sometimes role embracing,<br />

sometimes resisting.<br />

Keywords: Telemarketing, Customer service management<br />

(Appears also in Section IV.)<br />

56. Lutz, P. Michel, Call centres in Germany: Employment market <strong>and</strong> qualification requirements,<br />

Economic <strong>and</strong> <strong>Industrial</strong> Democracy, 22 (1), 2001, 143–153.<br />

Abstract. In spite <strong>of</strong> a considerable number <strong>of</strong> existing studies on the call center market, there<br />

has been up to now no reliable information about the number <strong>of</strong> call centers or about the number<br />

<strong>of</strong> employees in these centers. The hierarchy in call centers tends to be rather flat. Shift work<br />

is typical in call centers. The average age <strong>of</strong> a call center employee is around 40, but in large<br />

call centers they are considerably younger. In Germany there is relatively little fluctuation in<br />

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