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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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physical introduction to the present day. These empirical observations are set within the wider<br />

literature on organizational change <strong>and</strong> information technology (IT), particularly the processing<br />

<strong>and</strong> integrationist perspectives. The paper uses the evidence <strong>of</strong> the case to elaborate the<br />

integrationist model so that it reflects the areas <strong>of</strong> human action more fully. It concludes by<br />

outlining the implications <strong>of</strong> this perspective for managers seeking to build effective call centres<br />

or other forms <strong>of</strong> interorganizational IT system.<br />

Keywords: Interorganizational IT systems, Call centre project, Computer telephony integration,<br />

CTI systems, Business processes, Organizational arrangements, Management issues, Human issues,<br />

Organizational change, Information technology, Integrationist perspective, Human action<br />

(Appears also in Section VI.)<br />

20. Dugdale, J., B. Pavard <strong>and</strong> J.L. Soubie. A pragmatic development <strong>of</strong> a computer simulation <strong>of</strong> an<br />

emergency call centre. Designing Cooperative Systems. Use <strong>of</strong> Theories <strong>and</strong> Models. Proceedings<br />

<strong>of</strong> the 5th International Conference on the Design <strong>of</strong> Cooperative Systems (COOP’2000).<br />

IOS Press, Amsterdam, The Netherl<strong>and</strong>s, 2000, 241–256.<br />

Abstract. In cases where it is infeasible to experiment in a real life setting, computer simulation<br />

is a valuable tool in the design <strong>and</strong> underst<strong>and</strong>ing <strong>of</strong> cooperative systems. This paper describes<br />

the development <strong>of</strong> a computer based simulation <strong>of</strong> an emergency call centre. The centre, which<br />

is a perfect example <strong>of</strong> a complex cooperative system, is currently undergoing a physical reorganisation.<br />

The aim <strong>of</strong> the simulator is to help in the redesign process by allowing the user to<br />

test the effects <strong>of</strong> new physical organisations. Whilst grounded in a solid theoretical framework,<br />

the simulator was developed using a bottom-up approach. We are particularly interested in<br />

modelling <strong>and</strong> analysing how environmental factors, such as the level <strong>of</strong> noise, affect mutual<br />

awareness, overhearing, interruption, cooperation <strong>and</strong> communication. A methodology is employed<br />

which is strongly participative <strong>and</strong> which, we believe, is well suited for the development<br />

<strong>of</strong> a computer based simulation <strong>of</strong> complex real world settings. We explain our methodology <strong>and</strong><br />

show how the environmental <strong>and</strong> cognitive factors have been analysed, translated into a design<br />

<strong>and</strong> subsequently implemented using an object-oriented approach. Finally, we demonstrate the<br />

computer based simulator by running an experiment using data obtained from our observations<br />

<strong>of</strong> the real world setting.<br />

Keywords: Computer simulation, Emergency call centre, Cooperative systems, Bottom-up approach,<br />

Environmental factors, Noise, Cognitive factors, Object-oriented approach, Experiment,<br />

Ergonomics, Multi-agent systems<br />

(Appears also in Section IX.)<br />

21. Houlihan, Maeve. Eyes wide shut? Querying the depth <strong>of</strong> call centre learning, Journal <strong>of</strong> European<br />

<strong>Industrial</strong> Training, 24, 2000, 228–240.<br />

Abstract. Call centres are high-pressure work environments characterised by routinization,<br />

scripting, computer-based monitoring <strong>and</strong> intensive performance targets. This promises a series<br />

<strong>of</strong> business advantages, but also risks counterproductive outcomes. Drawing on evidence from<br />

ethnographic field data, it is suggested that both desired <strong>and</strong> risked outcomes are mediated<br />

by personal modes <strong>of</strong> coping <strong>and</strong> organizational sustaining mechanisms. A central concern is<br />

to explore the underlying assumptions <strong>of</strong> call centre design <strong>and</strong> management, <strong>and</strong> to establish<br />

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