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CALL CENTERS (CENTRES) - Faculty of Industrial Engineering and ...

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ISBN: 1557533423 (paperback: 250 pages).<br />

28. Singhal, H.K. Dem<strong>and</strong> estimation for a call center. Case, ICFAI Center for Management Research<br />

(ICMR), India, 2004, 3 pp. Ref. No.: 604-003-1.<br />

Abstract. The case examines the wide variation in the dem<strong>and</strong> for call centres. It discusses the<br />

importance <strong>of</strong> dem<strong>and</strong> forecasting for call centres. The case also takes a look at difficulties involved<br />

in estimating the dem<strong>and</strong> for call centres. It also discusses the various strategies that can<br />

be adopted to overcome uneven dem<strong>and</strong> conditions. The case is structured to enable students<br />

to: (1) underst<strong>and</strong> the operations <strong>of</strong> call centres; (2) underst<strong>and</strong> the importance <strong>of</strong> dem<strong>and</strong> forecasting<br />

for call centres; (3) underst<strong>and</strong> difficulties in dem<strong>and</strong> estimation; (4) underst<strong>and</strong> the role<br />

<strong>of</strong> technology in meeting uneven dem<strong>and</strong>; (5) underst<strong>and</strong> the need for training customer service<br />

representatives; <strong>and</strong> (6) underst<strong>and</strong> the significance <strong>of</strong> production <strong>and</strong> operations st<strong>and</strong>ards.<br />

The case is intended for MBA/PGDBM level students as part <strong>of</strong> the operations management<br />

curriculum.<br />

Keywords: Capacity decisions, Response time, Dem<strong>and</strong> estimation<br />

29. Abbott, Julie <strong>and</strong> Pak Yoong. The stages <strong>of</strong> telecentre development: The case <strong>of</strong> the Kapiti<br />

Telecentre, Technovation, 25 (4), 2005, 421–431.<br />

Abstract. This paper describes part <strong>of</strong> a research programme that explores the development<br />

<strong>of</strong> telecentres <strong>and</strong> the role <strong>of</strong> key players in these ventures. A single case study was conducted<br />

on the development <strong>of</strong> the Kapiti Telecentre, which is based on the Kapiti coast, a semi-rural<br />

<strong>and</strong> developing community situated approximately 50 km north <strong>of</strong> Wellington, New Zeal<strong>and</strong>.<br />

The Kapiti Telecentre is unique among telecentres in that it is a collaborative project between<br />

business <strong>and</strong> community organisations. Several workers from city-based businesses are using the<br />

telecentre as a teleworking hub whilst the community users have initiated a major community<br />

IT educational programme based at the centre. A Board <strong>of</strong> Trustees provides governance <strong>of</strong> the<br />

telecentre <strong>and</strong> trustees come from the business, community <strong>and</strong> academic institutions. Initial<br />

results from this study suggest that the development <strong>of</strong> the Kapiti Telecentre follows four distinct<br />

stages: Germinating, Seedling, Sapling <strong>and</strong> Maturing. Details <strong>of</strong> the development activities<br />

during each stage will be described. The paper concludes by suggesting a number <strong>of</strong> implications<br />

for future telecentres development.<br />

Keywords: Community development, Call centers, Information technology, Studies<br />

(Appears also in Section VIII.)<br />

30. Anonymous. Financial Information Technology Gold Award Winner: This is one boss that can<br />

really make your workload lighter, Treasury <strong>and</strong> Risk Management, 15 (10), November 2005,<br />

20–21.<br />

Abstract. Providian Financial Corp is the 2005 Alex<strong>and</strong>er Hamilton Financial Information<br />

Technology gold award winner. Providian’s retail deposits call center provided a critical source<br />

<strong>of</strong> funding for the company’s credit card operations as well as an important interface with customers<br />

opening new accounts or servicing existing ones. Trouble was, it was holding the business<br />

206

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