The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

Survey of the American Consumer: Part 1 I. Advertising & Media C. Media Attitudes Thinking about the media choices adults make consumes a great deal of time for marketers and researchers, as well it should. By helping marketers gauge the depth of feelings and emotions people have about different media, this battery of questions can be a good proxy for consumer engagement. Questions – Media Attitudes: For each of the following statements, please check off which media you think it describes—TV, radio, Internet, magazines, newspapers. You can check off as many as you’d like. For example, if you think the statement describes all of them, check off all five. For the last statement, pick only one. • A good source of learning • Pure entertainment • Makes me think • Keeps me informed/up-to-date • A good escape • Relaxes me • Puts me in a good mood • Gives me good ideas • Keeps me up-to-date with the latest styles and trends • The one I trust the most (pick one): TV, radio, Internet, magazines, newspapers 6
Survey of the American Consumer: Part 1 II. Community, Politics, Environment & Attitudinal Outlook A. Consumer Confidence Many national surveys and polls cover issues about consumer confidence in the economy, but with GfK MRI you can explore these issues in context with the qualitative and quantitative data available in the Survey of the American Consumer. Questions – Consumer Confidence: • Thinking of the last 12 months, do you believe that you and your household are better off, about the same or worse off financially than you were one year ago? • Thinking of the next 12 months, do you think you and your household will be better off, about the same or worse off financially one year from now? • Thinking of the last 12 months, do you believe that the economy and business conditions in the country as a whole are better, about the same or worse now than one year ago? • Thinking of the next 12 months, do you think that the economy and business conditions in the country as a whole will be better, about the same or worse one year from now? 7
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American Kids Study F. Nutrition
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This version of GfK MRI’s Psychog
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GfK MRI Headquarters 75 Ninth Avenu
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The GfK MRI Psychographic Sourcebook

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