The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

This version of GfK MRI’s Psychographic Sourcebook is current as of November 2011. GfK MRI continually launches new psychographic segmentations and adds new attitudinal questions to our surveys. While we annually update the printed document, we continually update the Psychographic Sourcebook in PDF form. For the most current listing of GfK MRI psychographic questions and segmentations, please visit: www.gfkmri.com/assets/PDF/GfKMRIPsychographicSourcebook.pdf GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers— who they are, what they buy, how they think, and the best ways to reach them.
GfK MRI Headquarters 75 Ninth Avenue New York, NY 10011 T 212 884 9200 T 800 310 3305 www.gfkmri.com Offices in Chicago and Los Angeles Join us on Facebook and Twitter for updates and insights on consumers' thoughts and behaviors. www.facebook.com/gfkmri | www.twitter.com/gfkmrinews
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The GfK MRI Psychographic Sourcebook

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