The GfK MRI Psychographic Sourcebook

This version of GfK MRI’s Psychographic Sourcebook is current as of November 2011.
GfK MRI continually launches new psychographic segmentations
and adds new attitudinal questions to our surveys.
While we annually update the printed document,
we continually update the Psychographic Sourcebook in PDF form.
For the most current listing of
GfK MRI psychographic questions and segmentations, please visit:
www.gfkmri.com/assets/PDF/GfKMRIPsychographicSourcebook.pdf
GfK MRI has a singular goal:
to provide the
clearest and most detailed view
of American consumers—
who they are,
what they buy,
how they think,
and the best ways to reach them.