The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
IX. <strong>Psychographic</strong> Batteries Designed by Third Party Partners<br />
A. Category INFLUENTIALS SM (continued)<br />
Which, if any, of these people have you recommended any product or service to in the past 12 months?<br />
• Family members<br />
• Friends<br />
• Colleagues or people you know through work<br />
• Neighbors<br />
• People who share a hobby or interest of yours<br />
• People you know through a community group or other activity<br />
• People you know through your kids’ activities<br />
• People you don’t necessarily know, but ran into at a store or point of sale<br />
• People you don’t necessarily know, but have made a recommendation to online (e.g. via chat room, online bulletin board, etc.)<br />
For each of the following categories, which, if any, of these people have you recommended any product or service to in the past 12 months<br />
(family/friends, neighbors/colleagues, people you don’t necessarily know—in stores, online, etc.)?<br />
• Automotive<br />
• Finance<br />
• Technology<br />
• Food<br />
• Vacation Travel<br />
• Healthcare<br />
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