The GfK MRI Psychographic Sourcebook

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Survey of the American Consumer: Part 1 II. Community, Politics, Environment & Attitudinal Outlook D. Political Outlook/Affiliation For many adults, political orientation is an integral part of their identities, and often a good indicator—and even predictor—of where they stand on a broad range of non-political issues and choices. Questions – Political Outlook: In terms of your political outlook, do you usually think of yourself as...? • Very Conservative • Somewhat Conservative • Middle of the Road • Somewhat Liberal • Very Liberal Political Affiliation: Which political party, if any, are you affiliated with? • Democratic • Republican • Other Party • Independent/No Part Affiliation 10
Survey of the American Consumer: Part 1 II. Community, Politics, Environment & Attitudinal Outlook E. Public Activities (Basis for <strong>The</strong> “INFLUENTIAL Americans ® ” Segmentation): This battery of questions examines the public activities of adults who influence others across a number of actions and identifies the salient characteristics of those people are who are most likely to get things done in their communities. Questions – Public Activities: Participation in politics or public or civic affairs: Here is a list of activities that people may engage in relating to politics or public or civic affairs. Which, if any, have you done in the past year? • Voted in a federal, state or local election • Written or called any politician at the state, local or national level • Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion • Written something that has been published • Written an article for a magazine or newspaper • Attended a political rally, speech or organized protest of any kind • Attended a public meeting on town or school affairs • Held or run for political office • Served on a committee for some local organization • Served as an officer for some club or organization • Signed a petition • Worked for a political party • Made a speech • Been an active member of any group that tries to influence public policy or government • Participated in environmental groups/causes • Engaged in fundraising • Recycled products • None of the above 11
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Teenmark Teenmark
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Teenmark I. Psychographic Batteries
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American Kids Study American Kids S
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American Kids Study B. Electronic E
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American Kids Study F. Nutrition
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This version of GfK MRI’s Psychog
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GfK MRI Headquarters 75 Ninth Avenu
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