The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
VIII. Travel & Transportation<br />
A. Automotive Attitudes (continued)<br />
• I prefer buying models of vehicles that I or people I know have owned and like<br />
• I want the cheapest and easiest to maintain vehicle I can find<br />
• I generally purchase the most expensive model with all the luxury appointments and options<br />
• People often ask my advice when it comes to automobiles<br />
• Having a versatile vehicle to accommodate my busy lifestyle is important to me<br />
• Rebates and incentives strongly influence my new vehicle purchase decisions<br />
• I consider safety first when shopping for a new vehicle<br />
• I always follow the advice of my mechanic<br />
• I always maintain my vehicle as recommended by the manufacturer’s manual<br />
• If you had to make a decision today, what new (not used) car or truck would you buy or lease?<br />
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